Social media is a powerful marketing tool – but what happens when platforms change their algorithms, limit organic reach, or even shut down entirely (looking at you, TikTok 👀)? If your entire event marketing strategy relies on platforms you don’t control, you’re putting your audience – and your revenue – at risk.

In this episode of Eventacle, we break down five proven strategies to convert your social media followers into an audience you own via email, SMS, and private communities. We also dig into a critical but often overlooked question: Do you really own your attendee data, or is your ticketing platform keeping it locked away?

You’ll learn how to:
✅ Build an opt-in strategy that protects your access to your audience
✅ Leverage exclusive access, referral contests, and gated content to grow your email/SMS lists
✅ Migrate discussions into a community you control (so you’re not at the mercy of social media shifts)
✅ Capture attendee data before ticketing platforms take over

The TikTok debate is just the latest reminder – if you don’t own your audience, you don’t control your future.