Welcome to the first episode of the rebooted Event Tech Talk Show, where we dive into the exciting revival of this podcast set amidst the vibrant backdrop of Event Tech Live London 2024. In this episode, we explore the dynamic world of event technology with Ian, CEO and co-founder of The Imagination Collaborative. Join us as Ian shares his 35-year journey in the events industry, leading to the formation of a groundbreaking digital solutions venture. Discover how the concept of digital twins is transforming event planning by providing precise virtual replicas of real-life events. Ian explains how this innovative technology enables event organisers to solve problems before they arise, ensuring a seamless experience for all. Learn about the process of creating digital twins and the numerous benefits they bring to event logistics, sponsorship opportunities, and public safety. Dive into discussions around the role of storytelling in event pitches and the impact of digital twin technology on sustainability and error management. Explore the potential of AI in shaping the future of event safety and planning, highlighting a vision where digital twins become an indispensable tool in the industry. Tune in for insightful conversations that redefine the future of events.