In this episode, host Adam Parry is joined by Adam Jones, CEO of FFAIR. Adam shares his remarkable story from starting Showplans to leading FFAIR, a groundbreaking exhibitor shop experience technology. Discover his insights on entrepreneurship, innovation in the events industry, and the pivotal moments that shaped his career. Explore the challenges he faced, from overcoming copycat competitors to navigating acquisitions, and learn how these experiences influenced his approach to building a more resilient and profitable business model at FFAIR. This episode offers a masterclass in balancing risk, leveraging operational tech, and staying ahead of the curve in a competitive market.