Duncan Strain started Silent Noize 16 years ago. A gamechanger. In this episode, Duncan talks host Adam Parry through the journey from promoting Birmingham club nights to hearing about headphones for events from his business partner, launching Silent Noize and the circumstances/breakthroughs that led to the Silent Seminars offshoot some 10 years later. Duncan, and Adam, remember the impact of introducing headphones to an early edition of Event Tech Live, at the Old Truman Brewery, and how the idea has become almost ubiquitous across the model since – at home and, increasingly, abroad. The conversation takes in Goa beaches, Silent Seminars providing for silent yoga and meditation too, event wellness rooms, immersive experiences, cinemas, the spoils of headphones for students and staying in front of wireless earbuds. It covers new partnerships, the challenges running/expanding Silent Seminars, picking the right people, the enormity of the US market, and beyond.