In little over 10 years Jimmy MacDonald, together with Rachel Isherwood, founded, developed and sold London Design Fair.   At the end of May 2022 – soon after the Evening Standard and Citibank had rated him one of the top 1,000 most influential Londoners - California-based e-commerce platform Ribbon appointed MacDonald as its global fairs liaison officer.   Episode 7 of the Event Tech Talk Show sees Jimmy MacDonald talk host Adam Parry through that considerable background, making mention of 100% Design, a JV with Reed Exhibitions, Super Brands London and much more.   Meeting out praise for Old Truman Brewery and Excel, MacDonald goes on to discuss his biggest challenge and the trade show mechanic before tackling the hybrid commerce question – with a spotlight on the Ribbon platform.