In this episode Chris Wickson, co-founder of ReelFlow, joins Adam to discuss the evolution from Akkroo — an enterprise lead capture solution — to ReelFlow, an interactive short-form video product designed to humanize websites and guide visitors toward conversion. They cover practical use cases for event organizers, onboarding and sponsorship pages, AI-assisted personalized video, measurement benefits like reduced bounce rate and increased time on site, and the ethical considerations around AI-generated avatars.