In Episode 10 of the Ethnically podcast, Adarsh interviews Sofia Azam, founder of Ignite Quals, EduEco+ Skills for Startups. Sofia, a leader in equity, diversity, inclusion (EDI), and entrepreneurship, shares her journey and passion for advocating EDI, from her early experiences with World Vision to her current initiatives. The episode covers Sofia's insights into creating inclusive educational environments, supporting diverse entrepreneurs, and the importance of soft skills like communication and emotional intelligence. Sofia offers advice for new startup founders, emphasising resilience, adaptability, and maintaining unique, value-driven business models. The discussion also explores challenges within her cultural background, the significance of belonging, and strategies for fostering inclusive workplaces. 00:00 Introduction to Episode 10 00:46 Sofia Azam's Background and Early Influences 04:00 Journey into Education and Social Impact 08:36 Founding Ignite Quals and Its Mission 09:59 The Importance of Soft Skills and EDI 34:43 Challenges and Resilience in Entrepreneurship 39:37 Constructive Criticism and Cultural Reflections 43:47 Final Thoughts and Future Aspirations Thank you for listening to the Ethnically Podcast, Episode 10! If you are interested in sponsoring the Ethnically Podcast, please email adarsh.ramchurn@ethncally.co.uk to enquire.  Make sure to follow Ethnically on all social media platforms:  Instagram: https://www.instagram.com/ethnicallypodcast/  TikTok: https://www.tiktok.com/@ethnicallypodcast  LinkedIn: https://www.linkedin.com/company/ethnicallynetwork  X: https://x.com/_ethnically_