If every time you spent 10p on marketing, you got £1 back… how many 10ps would you spend? That’s the mindset behind today’s episode — where we unpack exactly how much you should be investing in marketing inside your estate agency. We’ll cover: The simple formula for deciding your ideal marketing budgetHow to stop treating marketing as a cost and start seeing it as an assetWhere your money should go to create real growth and predictable listingsIf you’re ready to take control of your marketing...
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If every time you spent 10p on marketing, you got £1 back… how many 10ps would you spend? That’s the mindset behind today’s episode — where we unpack exactly how much you should be investing in marketing inside your estate agency. We’ll cover: The simple formula for deciding your ideal marketing budgetHow to stop treating marketing as a cost and start seeing it as an assetWhere your money should go to create real growth and predictable listingsIf you’re ready to take control of your marketing...
How I’d Start Again from Scratch: Iain Cooper on Building a Self-Employed Estate Agency That Lasts
The Estate Agent Consultancy Podcast
34 minutes
1 month ago
How I’d Start Again from Scratch: Iain Cooper on Building a Self-Employed Estate Agency That Lasts
What would you do if you had to start your estate agency business all over again — with no leads, no listings, and no name recognition? In this episode, Iain Cooper shares the exact strategies he used to grow his estate agency in Bromley, and what he’d do differently if he were starting from scratch today. We get into: His most effective lead generation strategies in 2025How to build trust fast and convert more market appraisalsThe underrated tactics most self-employed agents ignoreBala...
The Estate Agent Consultancy Podcast
If every time you spent 10p on marketing, you got £1 back… how many 10ps would you spend? That’s the mindset behind today’s episode — where we unpack exactly how much you should be investing in marketing inside your estate agency. We’ll cover: The simple formula for deciding your ideal marketing budgetHow to stop treating marketing as a cost and start seeing it as an assetWhere your money should go to create real growth and predictable listingsIf you’re ready to take control of your marketing...
