What happens when a simple fruit analogy reaches millions and sparks a global conversation?
In this episode of The Essential Shift Podcast, I reflect on the viral moment that unfolded after I shared a metaphor comparing neurodivergent minds to different fruits for my Understanding Zoe business.
Inspired by Sandhya Menon’s words: “You would never say an orange has an apple disorder”, the post struck a deep chord with parents, educators, and professionals around the world.
But what happens when our business attracts more attention than we expect? I am going to talk about the reality of going viral (the good and the bad).
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KEY EPISODE TAKEAWAYS
What the viral moment taught us about the appetite for change
How the marketing team put together a plan for attraction
The good and bad with viral content
SHOW RESOURCES
Learn more about Understanding Zoe – HERE
Watch the viral video – HERE
Read the full viral post: Substack Article – HERE
Bless it be.
With love,
Laetitia