We spent $200k on Ads in 7 months. Here's what we learned.

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The Espresso Hour

Dickie Bush and Nicolas Cole

69 episodes

4 months ago

In each episode, we share our insights, tactics, and lessons learned as we scale our writing education company to $10mm. If you're looking for "insider" tips to help you grow and scale your digital business, you're going to love The Espresso Hour!

All content for The Espresso Hour is the property of Dickie Bush and Nicolas Cole and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

We spent $200k on Ads in 7 months. Here's what we learned.

The Espresso Hour

27 minutes

10 months ago

We spent $200k on Ads in 7 months. Here's what we learned.

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Long time no see! In episode 38 of ☕️ Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole catch up on the last 7 months: their journey so far diving head first into the paid marketing world, how the business has scaled from 14 to 28 team members, and the secret to creating digital products people will actually buy. All this and more in today's video - anchors away!

(00:00) Intro
(03:01) Rotating the Business
(05:47) Expanding the Team from 14 to 28
(11:07) Diving Into the World of Paid Ads
(13:09) The Secret to Building Education Products
(16:00) Creating and Launching Our Black Friday Product
(19:15) The Journey from Organic to Paid

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• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole