Breaking Down Our $7,492 Paid Webinar Experiment

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/fd/e4/8a/fde48aa3-552f-a7b9-6390-f795b51dc0ba/mza_9132339157973833106.jpg/600x600bb.jpg

The Espresso Hour

Dickie Bush and Nicolas Cole

69 episodes

4 months ago

In each episode, we share our insights, tactics, and lessons learned as we scale our writing education company to $10mm. If you're looking for "insider" tips to help you grow and scale your digital business, you're going to love The Espresso Hour!

All content for The Espresso Hour is the property of Dickie Bush and Nicolas Cole and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

Breaking Down Our $7,492 Paid Webinar Experiment

The Espresso Hour

35 minutes

6 months ago

Breaking Down Our $7,492 Paid Webinar Experiment

👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organic

In episode 48 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Running a Paid Webinar Funnel to Cold Traffic, Iterating Toward an Evergreen Sales Engine (VSL), and Tuning the Economics: ROI, Sales Bottlenecks, and Downsell Offers.

(00:00) - Intro
(01:10) - The Paid Webinar Funnel Explained
(05:02) - From Webinar to VSL: The Bigger Picture
(08:34) - Sales Bottlenecks and Testing a VIP Offer
(14:25) - Evaluating Performance Metrics and ROI
(20:03) - Improvements for the Next Webinar Run
(27:06) - Scaling Paid Channels Beyond Organic
(34:02) - Outro
-------------------------------------------------------------------

Write with ChatGPT like a PRO: https://yt.startwritingwithai.com

Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com

• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: https://www.linkedin.com/in/dickiebush/

• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/