When the Covid Lockdown hit, some companies sprang into action with Digital Transformation initiatives to radically change how they responded to their customers. Although the final results were not known day one, in short order, the first changes started to roll out and more data led to further refinement. By mid-August, Digital Transformation meant companies were seeing TWICE the revenue growth of those who adopted a 'wait and see' approach. Of course these are early returns at this point, yet we'll see that as many restaurants fail and leave a void in the market, rapid moving responders are positioned to further grab marketshare and what's been a disaster for some is an incredible growth opportunity - when Digitally Equipped to press the advantage.