The Brands That Are Winning Your Loyalty (And Why)

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The Erik Cabral Show

Erik Cabral

351 episodes

1 day ago

The goal of this show is to bring my experience (both successes and failures) to the table and to share some of my insights to building businesses and relationships. I’ll also interview fellow entrepreneurs to inspire and give you some tools you may need on your journey to grow your personal brand, create a successful podcast, and how to align it all with business and spiritual growth!

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Entrepreneurship

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The Brands That Are Winning Your Loyalty (And Why)

The Erik Cabral Show

1 hour 7 minutes 24 seconds

2 weeks ago

The Brands That Are Winning Your Loyalty (And Why)

Business owners! We are selecting a few clients to help grow their brands (especially on YouTube). Please email erik@onairbrands.com to apply!In this episode of The Erik Cabral Show, Erik sits down with Kurt Luidhardt, co-founder of Liberty Spenders, to explore the powerful connection between faith, politics, and branding. Kurt shares his entrepreneurial journey from selling fireworks in Philadelphia (yes, there’s a wild SWAT story) to helping elect U.S. presidents, and now leading a movement around conviction-driven marketing.This conversation dives into why values matter more than ever in business, how brands like Chick-fil-A, Hobby Lobby, and Black Rifle Coffee built billion-dollar followings rooted in faith and conviction, and why entrepreneurs may have a bigger role in shaping culture than politicians.Whether you’re a Christian business leader, brand-builder, or entrepreneur, this episode will challenge how you think about marketing, influence, and impact.0:00 Intro0:25 Meet Kurt Luidhardt: Political Strategist Turned Marketing Disruptor2:18 Philadelphia Fireworks Arrest Story9:03 From Fireworks to Politics: Early Entrepreneurial Lessons16:35 Conviction Marketing & Values-Driven Consumers21:17 Inside the $5 Trillion “Liberty Spenders” Market25:57 Pivoting from Politics to Business32:11 Mentorship, Faith, and Strategic Growth36:22 Building Trust Through In-Person Community40:54 Burn or Bless: Kurt’s Take on Media, Disney, AI & More50:27 Wokeness, Tribalism & Business Strategy1:02:06 Subtle Lies, Spiritual Warfare & Leadership1:05:52 Final Thoughts + How to Connect with KurtTopics We Cover:👉 Kurt’s crazy story of being “arrested” while selling fireworks in Philly👉 Why storytelling beats slogans in both politics and business👉 The $5 trillion market of values-driven consumers👉 Conviction-driven marketing: what it is & why it works👉 The tension between politics, business, and faith—and where true impact is found👉 Building community & trust in a “trust recession”Resources Mentioned:🔗 Connect with Kurt & Liberty Spenders:Website: https://libertyspenders.comLinkedIn: / kurt-luidhardt 📖 Grab Erik’s book Be Your Brand to Glorify God:https://a.co/d/h1spfEY🎥 Subscribe for more conversations on faith, branding & entrepreneurship: • The Erik Cabral Show