What does it take to outshine a billion-dollar giant on Google's search rankings? Where in the world should you start with building SEO for your brand? Damon Burton, a devoted husband and father of three, found himself at a crossroads over a decade ago. Armed with sheer determination, he took on a billion-dollar company and emerged victorious by outranking their website on Google. That pivotal moment ignited a fire within him, propelling him to establish an international search engine marketing empire. Along the way, Damon's company has partnered with Inc. 5000 and Shark Tank featured businesses, solidifying its reputation as a powerhouse in the industry. Want to take your brand to the next level? Let’s dive into SEO and more with Damon!
Highlights of the episode:
• SEO Essentials: Structure, content, credibility.
• DIY SEO Kickstart: Start with minimalistic design & effective value proposition.
• Paid ads or organic leads to drive more traffic?
• Any guarantee in marketing is a red flag.
Additional resources:
• Damon’s Gift to YOU: Free SEO Book
• GTmetrix.com (Test your website’s page speed)
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