Serena Baleja is part strategist, part connector, and all about the human touch in a world of automation.

With 8+ years of experience leading influencer campaigns for luxury travel and billion-dollar consumer tech brands, she knows what works—and what’s just noise. Now, as the founder of Socialite CRM, she’s on a mission to bring powerful, ROI-focused influencer tools to the small biz world...without the bloated price tag.

Highlights of the episode:

• How to find creators who actually convert
• What a social media self-audit looks like (and why it matters)
• Why automation should never replace authentic relationships

Additional resources:

• Socialite
• Socialite ROI Calculator
• Connect with Serena

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