This Week In Events, a weekly podcast series that takes a deeper look at some of the stories and trends from the last 7 days.

This edition, for Friday 22nd August, features Paul Richardson of ⁠⁠⁠⁠⁠VividInk⁠⁠⁠⁠⁠, Paul Cook, storyteller and creator of specialist content consultancy Planet Planit,  and Bob Toovey of ⁠⁠⁠⁠⁠Event Planner News⁠⁠⁠⁠⁠.

This week we discuss...

• Vendelux is offering event organizers a free way to expand their targeted marketing outreach data, provided they share their own data in exchange
• Gamescom, one of the biggest video game industry trade shows in the world, used AI to book meetings for attending publishers, developers, and media even if they didn’t want them (via LinkedIn)
• Festivals don’t need to have the biggest acts playing in a rented field to be successful. They just need to serve their community

We would love to hear your thoughts on the topics discussed, so please leave a comment.

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Thanks for listening!