In this episode of Uncharted Entrepreneurship, Brent Peterson interviews Natalia Zacharin, the owner of Zacharin Consulting, who specializes in accounting and financial management for entrepreneurs. Natalia shares her journey from the corporate world to entrepreneurship, emphasizing the importance of financial awareness and management in business success. She discusses the challenges of cash flow, budgeting, and the significance of asking the right questions to drive growth. Natalia also provides insights into marketing budgets and the metrics that matter for measuring success. The conversation concludes with resources for entrepreneurs looking to improve their financial strategies.

Takeaways

• Natalia Zacharin owns an accounting firm specializing in bookkeeping and CFO services.
• She transitioned from a corporate job to entrepreneurship due to a lack of opportunities.
• Surrounding oneself with other business owners can normalize growth and leadership.
• Financial awareness is crucial for entrepreneurs to avoid flying blind with their finances.
• Budgeting is essential for managing cash flow and planning for the future.
• Marketing budgets should be based on measurable success metrics.
• Asking questions is key to uncovering issues within a business.
• Natalia offers resources for entrepreneurs to improve their financial management.
• She emphasizes the importance of understanding cash flow after selling a business.
• Natalia works with clients across the US, providing financial consultations.

Chapters

00:00
Introduction to Natalia Zacharin and Her Journey

05:08
Transitioning from Corporate to Entrepreneurship

09:03
The Importance of Financial Understanding for Entrepreneurs

12:09
Navigating Cash Flow and Budgeting Challenges

14:38
Marketing Budgets and Measuring Success

16:22
Encouraging Questions and Accountability in Business

18:39
Shameless Plug and Resources for Entrepreneurs