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The EO Visionary Voices Podcast
Brent W. Peterson
85 episodes
1 week ago
I'm Brent Peterson from the Minnesota chapter of Entrepreneurs' Organization, and I believe every entrepreneur's journey is a marathon worth sharing. EO Visionary Voices brings you raw, honest conversations with founders who understand that building a business isn't about the sprint—it's about strategic endurance. Each episode, I sit down with EO members, startup founders, and seasoned Entrepreneurs who've learned that success comes from preparation, persistence, and the willingness to adjust mid-race. We dig into the pivots that changed everything, the mistakes that taught the most, and how these leaders use frameworks like EOS to turn complexity into clarity. You'll hear stories about balancing growth with purpose, leveraging peer learning, and building companies that can go the distance. Because entrepreneurship isn't just about crossing the finish line—it's about how you run the race. Whether you're starting mile one or approaching mile twenty-six, these conversations will give you the insights and inspiration to keep moving forward. After all, we're all in this ultramarathon together. Welcome to EO Visionary Voices—where entrepreneurs share the strategies that matter most.
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Entrepreneurship
Business
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All content for The EO Visionary Voices Podcast is the property of Brent W. Peterson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
I'm Brent Peterson from the Minnesota chapter of Entrepreneurs' Organization, and I believe every entrepreneur's journey is a marathon worth sharing. EO Visionary Voices brings you raw, honest conversations with founders who understand that building a business isn't about the sprint—it's about strategic endurance. Each episode, I sit down with EO members, startup founders, and seasoned Entrepreneurs who've learned that success comes from preparation, persistence, and the willingness to adjust mid-race. We dig into the pivots that changed everything, the mistakes that taught the most, and how these leaders use frameworks like EOS to turn complexity into clarity. You'll hear stories about balancing growth with purpose, leveraging peer learning, and building companies that can go the distance. Because entrepreneurship isn't just about crossing the finish line—it's about how you run the race. Whether you're starting mile one or approaching mile twenty-six, these conversations will give you the insights and inspiration to keep moving forward. After all, we're all in this ultramarathon together. Welcome to EO Visionary Voices—where entrepreneurs share the strategies that matter most.
Show more...
Entrepreneurship
Business
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From People-Pleaser to CEO: How to Say No and Build Boundaries in Business | EO Visionary Voices with Jen Fry
The EO Visionary Voices Podcast
21 minutes
2 months ago
From People-Pleaser to CEO: How to Say No and Build Boundaries in Business | EO Visionary Voices with Jen Fry

In this powerful episode of EO Visionary Voices, host Brent Peterson sits down with Dr. Jen Fry, CEO of Coordle and author of "I Said No: How to Have a Backbone and Boundaries Without Being a Jerk." As a professional speaker specializing in conflict resolution and culture, and founder of a tech company revolutionizing group travel and sports tourism, Jen brings invaluable insights on leadership, entrepreneurship, and the art of saying no.


Jen shares her journey from being a "kind asshole" (her words!) to becoming a successful entrepreneur who helps others build essential boundary-setting skills. She reveals why conflict is actually a mental health issue and how leaders can create cultures where failure becomes a learning opportunity rather than a career-ending event.


Throughout this engaging conversation, you'll discover practical strategies for setting boundaries without being a jerk, how to handle rejection in business, and why your best entrepreneurial lessons come from your worst failures. Jen also breaks down the critical difference between being nice versus being kind, and shares her unique approach to leadership that encourages innovation while maintaining accountability.


Whether you're struggling with people-pleasing tendencies, looking to improve your leadership skills, or building your own business, this episode provides actionable insights that will transform how you approach difficult conversations and decision-making in professional settings.


Chapters:

  • 00:00 Introduction to Dr. Jen Fry and Coordle
  • 01:30 The Free Joke Project
  • 02:49 The Origin of "I Said No"
  • 05:29 Applying Boundaries to Business Leadership
  • 07:13 Setting Feelings Aside in Business Decisions
  • 10:02 When Leaders Should Listen vs. Say No
  • 13:59 Learning Entrepreneurship Through Failure
  • 15:37 Teaching Teams to Learn from Failure
  • 19:59 Shameless Plug: "I Said No" Book


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  • YouTube: https://www.youtube.com/@talkcommerce
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  • Twitter: @talkingcommerce
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  • Website: https://talk-commerce.com/
The EO Visionary Voices Podcast
I'm Brent Peterson from the Minnesota chapter of Entrepreneurs' Organization, and I believe every entrepreneur's journey is a marathon worth sharing. EO Visionary Voices brings you raw, honest conversations with founders who understand that building a business isn't about the sprint—it's about strategic endurance. Each episode, I sit down with EO members, startup founders, and seasoned Entrepreneurs who've learned that success comes from preparation, persistence, and the willingness to adjust mid-race. We dig into the pivots that changed everything, the mistakes that taught the most, and how these leaders use frameworks like EOS to turn complexity into clarity. You'll hear stories about balancing growth with purpose, leveraging peer learning, and building companies that can go the distance. Because entrepreneurship isn't just about crossing the finish line—it's about how you run the race. Whether you're starting mile one or approaching mile twenty-six, these conversations will give you the insights and inspiration to keep moving forward. After all, we're all in this ultramarathon together. Welcome to EO Visionary Voices—where entrepreneurs share the strategies that matter most.