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The EO Visionary Voices Podcast
Brent W. Peterson
85 episodes
1 week ago
I'm Brent Peterson from the Minnesota chapter of Entrepreneurs' Organization, and I believe every entrepreneur's journey is a marathon worth sharing. EO Visionary Voices brings you raw, honest conversations with founders who understand that building a business isn't about the sprint—it's about strategic endurance. Each episode, I sit down with EO members, startup founders, and seasoned Entrepreneurs who've learned that success comes from preparation, persistence, and the willingness to adjust mid-race. We dig into the pivots that changed everything, the mistakes that taught the most, and how these leaders use frameworks like EOS to turn complexity into clarity. You'll hear stories about balancing growth with purpose, leveraging peer learning, and building companies that can go the distance. Because entrepreneurship isn't just about crossing the finish line—it's about how you run the race. Whether you're starting mile one or approaching mile twenty-six, these conversations will give you the insights and inspiration to keep moving forward. After all, we're all in this ultramarathon together. Welcome to EO Visionary Voices—where entrepreneurs share the strategies that matter most.
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Entrepreneurship
Business
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All content for The EO Visionary Voices Podcast is the property of Brent W. Peterson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
I'm Brent Peterson from the Minnesota chapter of Entrepreneurs' Organization, and I believe every entrepreneur's journey is a marathon worth sharing. EO Visionary Voices brings you raw, honest conversations with founders who understand that building a business isn't about the sprint—it's about strategic endurance. Each episode, I sit down with EO members, startup founders, and seasoned Entrepreneurs who've learned that success comes from preparation, persistence, and the willingness to adjust mid-race. We dig into the pivots that changed everything, the mistakes that taught the most, and how these leaders use frameworks like EOS to turn complexity into clarity. You'll hear stories about balancing growth with purpose, leveraging peer learning, and building companies that can go the distance. Because entrepreneurship isn't just about crossing the finish line—it's about how you run the race. Whether you're starting mile one or approaching mile twenty-six, these conversations will give you the insights and inspiration to keep moving forward. After all, we're all in this ultramarathon together. Welcome to EO Visionary Voices—where entrepreneurs share the strategies that matter most.
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Entrepreneurship
Business
Episodes (20/85)
The EO Visionary Voices Podcast
How a Former Air Force Pilot Transformed Software Development | Military Leadership in Tech with Nate Amidon


In this compelling episode of EO Voices, host Brent Peterson sits down with Nate Amidon, CEO of Form 100 Consulting, to explore the fascinating intersection of military aviation and modern software development. Nate's unique journey from flying C-17 cargo planes in the Air Force to leading an agile consulting firm reveals powerful insights about leadership, communication, and executing under pressure.


Discover how military principles translate seamlessly into software development success. Nate breaks down why plans never survive "first contact with the enemy" and how agile methodologies mirror combat aviation strategies. He shares battle-tested frameworks for alignment, communication, and implementing what he calls the "MVP" – Minimum Viable Process – that prevents both organizational chaos and process paralysis.


This conversation goes deep into the critical importance of documentation, two-way communication, and why your software team needs to answer one fundamental question: "Why do we exist?" Nate reveals how hiring former military officers brings exceptional leadership to enterprise software organizations and shares insights on helping veterans transition successfully into the private sector.


We explore the Entrepreneur Operating System (EOS), Nate's experience in the Entrepreneurs' Organization (EO), and how structured frameworks create business success. The discussion tackles AI's role in software development, distinguishing hype from reality, and how these tools serve as "nail guns versus hammers" – still requiring expertise to build the house.


Whether you're leading a software team, transitioning from military service, or seeking better project management strategies, this episode delivers actionable insights from someone who's navigated both high-stakes aviation and enterprise software development.


Chapters:

0:00 - Introduction & Opening Joke
1:20 - Nate's Background: From Air Force Pilot to Agile Coach
4:28 - Agile vs Waterfall: Why Plans Don't Survive First Contact
7:04 - The Minimum Viable Process Framework
8:16 - Documentation & Communication: Learning from Military Bureaucracy
10:11 - EOS and Entrepreneur Operating System Principles
12:00 - The Value of EO (Entrepreneurs' Organization)
13:28 - How Aviation Checklists Improve Software Development
15:23 - Balancing Coaching with Advice-Giving
17:47 - AI's Role in Software Development: Separating Hype from Reality
21:08 - Shameless Plug & How to Connect with Nate


Connect with Nate Amidon:

Website: https://form100consulting.com
Email: nate.amidon@form100consulting.com
LinkedIn: Nate Amidon


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1 week ago
18 minutes

The EO Visionary Voices Podcast
How Robotically Handwritten Letters Transform Customer Engagement with James Schutrop

In this conversation, James Schutrop from Scribe discusses the innovative approach of using robots to create handwritten letters, emphasizing the importance of personal touch in a world overwhelmed by digital communication. He explains how Scribe's technology integrates with CRM systems to automate the process of sending personalized thank-you letters, enhancing customer engagement. The discussion also covers the significance of authenticity in marketing, particularly through the removal of postmarks to maintain the illusion of a personal touch.


Takeaways

Scribe automates handwritten letters to enhance customer appreciation.
People are overwhelmed by digital communication and crave personal interaction.
Handwritten letters can significantly improve customer engagement.
The technology uses real pens to create authentic-looking letters.
Postmark removal is crucial for maintaining authenticity in marketing.
Automation allows businesses to send personalized letters without manual effort.
The handwritten letters are designed to look like they come from a friend or family member.
Scribe's system integrates seamlessly with existing CRM platforms.
The event highlights practical strategies for e-commerce businesses.
Authenticity in marketing is essential to avoid customer skepticism.

Chapters

00:00 Introduction to Scribe and Handwritten Automation
02:57 The Importance of Personal Touch in Marketing
05:42 Postmark Removal and Authenticity in Handwritten Letters

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1 week ago
8 minutes

The EO Visionary Voices Podcast
Finding Success Beyond the Checkbox with Saahil Mehta

In this episode of EO Visions, Saahil Mehta shares his journey as an entrepreneur and coach, discussing the importance of peer learning within the Entrepreneurs' Organization (EO). He reflects on his personal definition of success, which led him to create a framework based on the 'seven summits' of life. Saahil emphasizes the need for balance between personal and professional life, sharing insights on how to avoid burnout and empower others in business. He also discusses his coaching philosophy, focusing on asking the right questions to help clients find their own answers. The conversation concludes with practical advice for leaders on seeking feedback and fostering personal growth.


Takeaways

Saahil runs four businesses and enjoys skiing and mountaineering.
Peer-to-peer learning in EO was a key motivator for Saahil.
Success is a personal definition, not a societal standard.
The 'seven summits' framework helps define success in life.
Balancing business responsibilities with personal life is crucial.
Empowering others in business leads to better outcomes.
Coaching should focus on asking questions, not giving advice.
Small steps lead to significant changes over time.
Feedback should focus on future improvements, not past mistakes.
Personal development is essential for long-term success.

Chapters

00:00 Introduction to Saahil Mehta
02:07 Saahil's EO Journey and Peer Learning
05:05 Redefining Success: The Seven Summits
10:02 The Seven Areas of Happiness and Success
12:54 Navigating Business Challenges and Delegation
16:03 Coaching Philosophy: Empowering Through Questions
19:55 Closing Thoughts and Feed Forward Concept

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2 weeks ago
23 minutes

The EO Visionary Voices Podcast
Blind CEO Runs 17 Marathons & Transforms Lives | EO Visionary Voices with Dr. Randy Pierce

In this episode of EO Visionary Voices , Dr. Randy Pierce, president and CEO of Future Insight, shares his journey of overcoming challenges as a visually impaired runner and how it parallels with business success. He emphasizes the importance of goal setting, teamwork, and accountability in both running and entrepreneurship. Dr. Pierce also discusses the impact of AI on business dynamics and the necessity of maintaining human connections in the workplace. The conversation concludes with insights into the mission of Future Insight and the importance of community in supporting those with vision loss.


Takeaways

  • Dr. Randy Pierce is the CEO of Future Insight, focusing on vision rehabilitation.
  • Running has become a team sport for Dr. Pierce due to his visual impairment.
  • Setting goals is crucial for personal and professional growth.
  • The journey of training for a marathon mirrors the process of achieving business goals.
  • Teamwork is essential; together everyone achieves more.
  • Accountability should be viewed as a positive reward, not a punitive measure.
  • AI is transforming business landscapes, but human connections remain vital.
  • The process of achieving goals should be enjoyable, not just focused on the end result.
  • Listening to negative thoughts is passive; one should actively change the narrative in their head.
  • Building community is key to supporting individuals with vision loss.


Chapters

00:00
Introduction to Dr. Randy Pierce and His Role

02:09
The Journey of Running and Overcoming Challenges

04:03
The Importance of Goal Setting and Action

06:07
Connecting Running with Business Goals

08:48
The Role of Teamwork in Achieving Success

11:48
Navigating Accountability in Business

13:54
Comparing Running and Mountain Climbing

16:11
The Impact of AI on Business and Team Dynamics

19:01
Closing Thoughts and Future Insight

19:45
UE - Outtro All AV version 1.mp4

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1 month ago
21 minutes

The EO Visionary Voices Podcast
From People-Pleaser to CEO: How to Say No and Build Boundaries in Business | EO Visionary Voices with Jen Fry

In this powerful episode of EO Visionary Voices, host Brent Peterson sits down with Dr. Jen Fry, CEO of Coordle and author of "I Said No: How to Have a Backbone and Boundaries Without Being a Jerk." As a professional speaker specializing in conflict resolution and culture, and founder of a tech company revolutionizing group travel and sports tourism, Jen brings invaluable insights on leadership, entrepreneurship, and the art of saying no.


Jen shares her journey from being a "kind asshole" (her words!) to becoming a successful entrepreneur who helps others build essential boundary-setting skills. She reveals why conflict is actually a mental health issue and how leaders can create cultures where failure becomes a learning opportunity rather than a career-ending event.


Throughout this engaging conversation, you'll discover practical strategies for setting boundaries without being a jerk, how to handle rejection in business, and why your best entrepreneurial lessons come from your worst failures. Jen also breaks down the critical difference between being nice versus being kind, and shares her unique approach to leadership that encourages innovation while maintaining accountability.


Whether you're struggling with people-pleasing tendencies, looking to improve your leadership skills, or building your own business, this episode provides actionable insights that will transform how you approach difficult conversations and decision-making in professional settings.


Chapters:

  • 00:00 Introduction to Dr. Jen Fry and Coordle
  • 01:30 The Free Joke Project
  • 02:49 The Origin of "I Said No"
  • 05:29 Applying Boundaries to Business Leadership
  • 07:13 Setting Feelings Aside in Business Decisions
  • 10:02 When Leaders Should Listen vs. Say No
  • 13:59 Learning Entrepreneurship Through Failure
  • 15:37 Teaching Teams to Learn from Failure
  • 19:59 Shameless Plug: "I Said No" Book


Follow Talk Commerce on your favorite platform:

  • YouTube: https://www.youtube.com/@talkcommerce
  • Bluesky: https://bsky.app/profile/talkcommerce.bsky.social
  • Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-commerce/id1561204656
  • Spotify: https://open.spotify.com/show/7Alx6N7ERrPEXIBb41FZ1n
  • Twitter: @talkingcommerce
  • LinkedIn: https://www.linkedin.com/company/talk-commerce
  • Facebook: https://www.facebook.com/talkingcommerce
  • Website: https://talk-commerce.com/
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2 months ago
21 minutes

The EO Visionary Voices Podcast
The Adaptive Leader: Embracing Vulnerability and Generational Wisdom with Jennifer Jensen


In this powerful episode of EO Visionary Voices, we dive deep into the world of authentic leadership with Jennifer Jensen, founder of Authentic Leader. Discover why traditional leadership approaches are failing in today's multigenerational workplace and learn the revolutionary strategies that are transforming how successful entrepreneurs lead their teams.


Jennifer shares her unique perspective on the critical difference between performance leadership and authentic leadership, revealing why vulnerability isn't weakness—it's your competitive advantage. From navigating generational differences to implementing reverse mentorship programs, this conversation is packed with actionable insights that will transform your leadership approach.


You'll learn why investing in your people delivers the highest ROI of any business strategy, how transparency builds trust that drives innovation, and the surprising truth about what today's workforce really wants from their leaders. Jennifer's approach to unlearning outdated leadership myths while embracing adaptive leadership principles offers a roadmap for entrepreneurs ready to elevate their organizational culture.


Whether you're leading a startup, scaling a business, or managing diverse teams across generations, this episode provides the tools and mindset shifts needed to become the authentic leader your organization needs. Don't miss Jennifer's insights on coaching, advisory services, and the power of developing leaders at every level of your organization.


Chapters:

00:00 - Introduction to Authentic Leadership with Jennifer Jensen
03:23 - The Journey of Leadership Development and Entrepreneurial Growth
06:07 - Performance vs. Authentic Leadership: Understanding the Difference
09:10 - Generational Differences in Leadership and Workplace Dynamics
12:23 - The Importance of Vulnerability in Leadership Success
15:25 - Closing Thoughts and Leadership Resources


This episode is essential viewing for entrepreneurs, business leaders, and anyone committed to building high-performing teams through authentic leadership principles.



This has been produced in cooperation with Talk Commerce

Follow Talk Commerce on your favorite platform:

  • YouTube: https://www.youtube.com/@talkcommerce
  • Bluesky: https://bsky.app/profile/talkcommerce.bsky.social
  • Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-commerce/id1561204656
  • Spotify: https://open.spotify.com/show/7Alx6N7ERrPEXIBb41FZ1n
  • Twitter: @talkingcommerce
  • LinkedIn: https://www.linkedin.com/company/talk-commerce
  • Facebook: https://www.facebook.com/talkingcommerce
  • Website: https://talk-commerce.com/
Show more...
2 months ago
16 minutes

The EO Visionary Voices Podcast
Building Ancient Traditions in the Digital Age: 29 Years of E-commerce Evolution with Michael Shapiro

In this compelling episode, we explore the remarkable 29-year journey of Michael Shapiro, who founded Ketubah.com in 1996 and has successfully navigated the ever-changing landscape of e-commerce. From his early career setbacks to building a thriving business around the ancient Jewish tradition of the Ketubah (marriage contract), Michael shares invaluable insights about resilience, innovation, and the art of adapting traditional businesses for the digital age.

Guest Bio

Michael Shapiro is the founder and visionary behind Ketubah.com, one of the oldest continuously operating e-commerce sites, launched in 1996. With a background in history, political science, and brand management at Procter & Gamble, Michael left the corporate world to build a business that bridges ancient Jewish traditions with modern technology. He leads a team of nine and has recently authored "Ketubah Renaissance," a coffee table book chronicling the modern revival of Jewish marriage contracts.


Business Evolution & Technology

  • Platform Journey: HTML → ColdFusion → WordPress/WooCommerce
  • AI Integration:
    • HebrewNamer.com: AI-powered Hebrew name suggestion tool
    • AI Ketubah text writing assistant with multiple styles (traditional to Shakespearean)
    • Behind-the-scenes order processing automation
  • Building custom functionality on standardized platforms


Leadership & Team Building

  • Transitioning from hands-on founder to visionary leader
  • Building a team of 9 that brings their own innovative ideas
  • Working with a Director of Operations (EOS-style integrator role)
  • The joy of having team members contribute creative solutions


Creative Projects

  • "Ketubah Renaissance" Book: Coffee table book documenting 60+ years of modern Ketubah artistry
  • 12-year journey from initial idea to publication
  • Working with demanding editors and the growth process
  • Publishing with Jewish Publication Society, releasing August 1st


Notable Quotes

"It's not just they're implementing my ideas, they're bringing their ideas. And that's something that has been a long-term goal for me."


"I have a very well-developed creative side... connecting the dots in ways that perhaps other people haven't."


"Writing the book was a labor of love and sometimes a labor of hate."

Connect with Michael Shapiro

  • Website: Ketubah.com
  • Email: info@ketubah.com
  • Instagram: @Ketubah.com
  • LinkedIn: Michael Shapiro
  • Book Pre-order: "Ketubah Renaissance" on Amazon

Chapters

00:00
Introduction to Michael Shapiro and Ketubah

02:24
Michael's Journey to Entrepreneurship

07:43
Understanding Ketubah: The Jewish Marriage Contract

09:33
The Creative Vision Behind Ketubah

13:15
Leveraging AI in Ketubah and Hebrew Namer

14:39
Seasonality and Trends in the Ketubah Business

15:42
Exploring EOS and Business Strategies

16:44
The Ketubah Renaissance Book Project

19:06
E-commerce Evolution and Platform Migration

21:53
Closing Thoughts and Shameless Plug


This has been produced in cooperation with Talk Commerce


Follow Talk Commerce on your favorite platform: 

  • YouTube: https://www.youtube.com/@talkcommerce
  • Bluesky: https://bsky.app/profile/talkcommerce.bsky.social
  • Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-commerce/id1561204656
  • Spotify: https://open.spotify.com/show/7Alx6N7ERrPEXIBb41FZ1n
  • Twitter: @talkingcommerce
  • LinkedIn: https://www.linkedin.com/company/talk-commerce
  • Facebook:  https://www.facebook.com/talkingcommerce
  • Website: https://talk-commerce.com/
Show more...
2 months ago
25 minutes

The EO Visionary Voices Podcast
Why Everything You Think About Success is Wrong - Alfredo Mathew Breaks the Rules

In this episode of Uncharted Entrepreneurship, Alfredo Mathew III shares his journey from educator to entrepreneur, emphasizing the importance of community, teamwork, and shared prosperity in business. He discusses the role of AI as a tool rather than a replacement for human collaboration and highlights the need for diverse teams to foster innovation. Alfredo also explores the concept of shared prosperity, advocating for economic structures that allow small businesses to thrive alongside larger enterprises.


Takeaways

  • Alfredo Mathew III is a co-founder of ESO Ventures and SPCC One.
  • He transitioned from education to entrepreneurship seeking new challenges.
  • Alfredo emphasizes the importance of community in creating value.
  • AI is a tool, not a replacement for human interaction.
  • Building effective teams requires diverse skill sets and perspectives.
  • Feedback from a team is crucial for refining ideas.
  • Shared prosperity is essential for economic growth.
  • Small businesses need access to capital and contracts to compete.
  • Alfredo is focused on creating ecosystems for local businesses.
  • He encourages collaboration among entrepreneurs for mutual success.


Chapters

00:00
From Educator to Entrepreneur: Alfredo's Journey

05:10
The Role of Community in Business

10:14
Team Dynamics and the Importance of Diversity

15:02
Shared Prosperity: Building a Better Economic Future

18:56
UE - Outtro All AV version 1.mp4

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3 months ago
20 minutes

The EO Visionary Voices Podcast
From Medical Practice to Mindful Leadership: Dr. Ravi Iyer on Cognitive Alignment and Peak Performance

In this episode of Uncharted Entrepreneurship, Brent Peterson interviews Ravi Iyer, a physician and TEDx speaker, who shares his journey from practicing medicine to exploring cognitive alignment. Ravi discusses the importance of understanding individual narratives and experiences in achieving team alignment and high performance. He provides practical steps for individuals and teams to develop cognitive alignment and emphasizes the role of coaching in this process.


Takeaways

  • Ravi Iyer is a physician with a passion for understanding life.
  • Cognitive alignment is crucial for personal and team success.
  • Individual narratives shape our experiences and perceptions.
  • High performance requires spontaneous alignment within teams.
  • Practicing mindfulness can enhance cognitive alignment.
  • Building cognitive skills requires commitment and practice.
  • Coaching can significantly aid in achieving cognitive alignment.
  • The lived experience of individuals varies greatly.
  • Distraction-free environments are essential for focus.
  • Cognitive alignment can lead to improved team dynamics.


Chapters

00:00
Introduction to Ravi Iyer and His Journey

06:04
Cognitive Alignment: Understanding the Concept

15:09
Practical Steps to Achieve Cognitive Alignment

21:03
The Role of Coaching in Cognitive Alignment

24:49
TC - Outtro All AV version 1.mp4

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3 months ago
25 minutes

The EO Visionary Voices Podcast
Blind Spots & Bad Decisions: Kevin McCarthy's Fall from Grace and Rise to Wisdom

In this episode of Uncharted Entrepreneurship, Kevin McCarthy shares his journey as an entrepreneur, discussing his early ventures, the importance of leadership, and the concept of blind spots in decision-making. He emphasizes the need for connection in leadership and offers insights into how to better engage with teams. Kevin also introduces the Blind Spot Assessment, a tool designed to help individuals and organizations identify and address their blind spots for improved decision-making and relationships.


Takeaways

  • Kevin's passion lies in helping people make better decisions.
  • He started his entrepreneurial journey with a lemonade stand.
  • Blind spots can significantly impact decision-making in business.
  • Leadership requires connection and understanding of team dynamics.
  • The younger generation values purpose over money in their careers.
  • Organizations often fail by promoting technical experts to leadership roles.
  • Effective leadership is crucial for employee engagement and retention.
  • The Blind Spot Assessment is a quick tool for identifying personal blind spots.
  • Humility and vulnerability are essential traits for modern leaders.
  • People want to feel valued and heard in their workplace.


Chapters

00:00
Introduction to Kevin McCarthy and His Passion

02:45
Kevin's Early Entrepreneurial Journey

08:51
Identifying Blind Spots in Business

14:01
The Importance of Leadership and Connection

17:36
Advice for New Leaders and Understanding Generational Differences

22:50
The Blind Spot Assessment and Its Impact

26:01
EOMinnesota-10sec-intro.mp4

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4 months ago
26 minutes

The EO Visionary Voices Podcast
Driving Change in Medical Transportation with Marsha Marseille on Uncharted Entrepreneurship

In this episode of Uncharted Entrepreneurship, Marsha Marseille, co-founder of Cross Care Transport, shares her journey into the medical transportation industry. She discusses her day-to-day operations, the importance of defining roles within her business partnership, and the unique marketing strategies that set her company apart. Marsha reflects on her previous entrepreneurial experiences and the lessons learned, as well as her outlook on navigating economic challenges in the future.

Takeaways

  • Marsha Marseille is the co-founder of Cross Care Transport, focusing on non-emergency medical transportation.
  • Her passion for self-care influences her approach to business and life.
  • The idea for Cross Care Transport stemmed from her experiences in project management with seniors.
  • Having a business partner allows for defined roles and effective teamwork.
  • Marketing strategies include unique branding, such as their distinctive pink vans.
  • Understanding the local market is crucial for a startup's success.
  • Previous entrepreneurial experiences have equipped Marsha with valuable lessons.
  • Navigating economic challenges requires adaptability and a positive outlook.
  • Team dynamics and clear communication are essential for operational success.
  • Marsha emphasizes the importance of customer service and responsiveness in her industry.


Chapters

00:00
Introduction to Marcia Marseille and Cross Care Transport

05:55
Navigating Business Partnerships

12:02
Lessons from Previous Ventures

16:54
UE - Outtro All AV version 1.mp4

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4 months ago
18 minutes

The EO Visionary Voices Podcast
From Submarine to Shared Services: Building a Portfolio of Brands with Joe Kingland

In this episode of Uncharted Entrepreneurship, Joe Kingland shares his journey from being a submariner in the Navy to becoming a successful entrepreneur and CEO of Manage Infinity. He discusses his passion for helping veterans, the challenges of building businesses, and the importance of networking and finding the right advisors. Joe also shares insights on the current economic outlook and introduces his latest venture, Clock Labs, a digital marketing agency focused on lead generation.


takeaways

  • Joe Kingland is a veteran and CEO of Manage Infinity.
  • He is passionate about helping veterans and volunteers for related causes.
  • Joe transitioned from military service to entrepreneurship after a unique journey.
  • He emphasizes the importance of networking and finding good advisors.
  • The shared services model has been key to his business strategy.
  • Building a business requires a specific skill set and resources.
  • Banking relationships can significantly impact business growth.
  • Joining the Entrepreneurs' Organization has been a valuable experience for Joe.
  • Reflecting on one's journey is crucial for personal and professional growth.
  • Clock Labs aims to provide effective lead generation for businesses.


Chapters

00:00
Introduction to Joe Kingland and His Journey

02:56
Transitioning from Military to Entrepreneurship

06:02
Building Businesses: The Shared Services Model

08:47
The Importance of Networking and Advisors

11:42
Joining the Entrepreneurs' Organization

14:52
Economic Outlook and Business Challenges

17:49
Shameless Plug: Clock Labs and Lead Generation

Show more...
5 months ago
19 minutes

The EO Visionary Voices Podcast
Building an Authentic Executive Brand Through Thought Leadership with Marina Byezhanova

Summary

In this episode of Uncharted Entrepreneurship, Brent Peterson interviews Marina Byezhanova, CEO of Brand of a Leader. Marina shares her journey from being an immigrant in Canada to establishing a successful personal branding agency for Gen X CEOs. The conversation delves into the importance of personal branding, thought leadership, and the unique challenges faced by different generations in the business landscape. Marina emphasizes the need for authenticity in branding and the value of vulnerability in leadership. The episode concludes with insights on how to effectively promote oneself while remaining true to one's values.


Takeaways

  • Marina Byezhanova is the CEO of Brand of a Leader.
  • She emphasizes the importance of personal branding for CEOs.
  • Thought leadership can significantly impact business visibility.
  • Many CEOs underestimate their own value and voice.
  • Personal branding should reflect who you are, not just what you do.
  • The process of branding often involves deep introspection.
  • Gen X entrepreneurs struggle with self-promotion due to generational differences.
  • Vulnerability in leadership can create human connections.
  • Marina's agency has worked with clients in 12 countries.
  • Building a personal brand is essential for business growth.


Chapters

00:00
Introduction to Marina Bejanova

03:20
The Founding Story of Brand of a Leader

06:05
The Importance of Thought Leadership

09:31
Discovering Personal Branding

11:27
The Role of Failure in Personal Branding

14:15
Engaging with EO Members

16:30
Vulnerability in Leadership

18:09
Generational Differences in Sharing

20:38
Coaching Gen X on Self-Promotion

22:47
Closing Thoughts and Shameless Plug

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5 months ago
23 minutes

The EO Visionary Voices Podcast
Making Aging Optional: Inside the Medical Spa Revolution with Dominiques Waples

In this conversation, Dominique Waples discusses the importance of reflection and time management in personal growth. She emphasizes the need to allocate time for self-reflection and how it can lead to better productivity and self-awareness.


Takeaways

  • The process of reflection is crucial for personal growth.
  • Allocating time for self-reflection can enhance productivity.
  • Everyone has the same 24 hours, but not everyone uses it wisely.
  • Taking time to think about past experiences can provide valuable insights.
  • Self-awareness is key to effective time management.
  • Setting aside dedicated time for reflection can lead to significant improvements.
  • Understanding what was significant in the past month can guide future actions.
  • Time management is not just about scheduling, but also about prioritizing.
  • Reflection helps in recognizing patterns and making informed decisions.
  • Creating a habit of reflection can lead to long-term benefits.


Chapters

00:00
Introduction to Restore Medical Spa and Exciting Developments

23:10
Dominique's Journey from Law to Medical Aesthetics

25:59
The Importance of Community in Entrepreneurship

29:09
Personal Growth Through EO Membership

31:56
Transformational Experiences in EO Forums

35:14
The Evolution of Restore Medical Spa

37:59
Final Thoughts and Encouragement for Entrepreneurs

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5 months ago
21 minutes

The EO Visionary Voices Podcast
Breaking Free: Entrepreneurship and Finding True Joy with Mark Worster

In this episode of Uncharted Entrepreneurship, Mark Worster shares his transformative journey from running an IT company to exploring the realms of healthcare, cannabis, and psychedelic medicine. He discusses the importance of finding joy and happiness beyond material success and how to break free from inherited stories that limit personal growth. Mark emphasizes the significance of curiosity and self-discovery in creating a fulfilling life, and introduces his organization, The New Mysteries, which aims to help individuals expand their consciousness and embrace a life of joy.


Takeaways

  • Mark transitioned from IT to healthcare and cannabis.
  • He emphasizes the importance of joy and happiness in life.
  • Many successful entrepreneurs feel unfulfilled despite their achievements.
  • Curiosity about oneself can lead to freedom and happiness.
  • Mark's organization, The New Mysteries, helps people expand their consciousness.
  • He believes that material possessions do not equate to happiness.
  • Mark's journey involved overcoming inherited limiting beliefs.
  • Living in the moment opens up infinite possibilities.
  • Understanding that others' opinions do not define you is liberating.
  • Mark advocates for exploring joy and happiness as a lifestyle.


Chapters

00:00
Introduction to Mark Wurster and His Journey

06:41
Transitioning from IT to Healthcare and Cannabis

12:57
Exploring the Psychedelic Medicine Space

18:49
The New Mysteries: Helping Others Find Their Path

21:48
Living a Life of Joy and Happiness

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6 months ago
23 minutes

The EO Visionary Voices Podcast
Understanding Your Numbers: The Key to Business Success with Natalia Zacharin

In this episode of Uncharted Entrepreneurship, Brent Peterson interviews Natalia Zacharin, the owner of Zacharin Consulting, who specializes in accounting and financial management for entrepreneurs. Natalia shares her journey from the corporate world to entrepreneurship, emphasizing the importance of financial awareness and management in business success. She discusses the challenges of cash flow, budgeting, and the significance of asking the right questions to drive growth. Natalia also provides insights into marketing budgets and the metrics that matter for measuring success. The conversation concludes with resources for entrepreneurs looking to improve their financial strategies.


Takeaways

  • Natalia Zacharin owns an accounting firm specializing in bookkeeping and CFO services.
  • She transitioned from a corporate job to entrepreneurship due to a lack of opportunities.
  • Surrounding oneself with other business owners can normalize growth and leadership.
  • Financial awareness is crucial for entrepreneurs to avoid flying blind with their finances.
  • Budgeting is essential for managing cash flow and planning for the future.
  • Marketing budgets should be based on measurable success metrics.
  • Asking questions is key to uncovering issues within a business.
  • Natalia offers resources for entrepreneurs to improve their financial management.
  • She emphasizes the importance of understanding cash flow after selling a business.
  • Natalia works with clients across the US, providing financial consultations.


Chapters

00:00
Introduction to Natalia Zacharin and Her Journey

05:08
Transitioning from Corporate to Entrepreneurship

09:03
The Importance of Financial Understanding for Entrepreneurs

12:09
Navigating Cash Flow and Budgeting Challenges

14:38
Marketing Budgets and Measuring Success

16:22
Encouraging Questions and Accountability in Business

18:39
Shameless Plug and Resources for Entrepreneurs

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6 months ago
20 minutes

The EO Visionary Voices Podcast
Just Ask: Leadership Through Questions with Serial Entrepreneur Gary Cohen

In this episode of Uncharted Entrepreneurship, Gary Cohen, a seasoned entrepreneur and coach, shares insights on the importance of asking questions in leadership, fostering accountability within teams, and the challenges of scaling a business. He emphasizes the need for leaders to shift from being the sole source of knowledge to empowering their teams through inquiry and active listening. The conversation also touches on the emotional aspects of leadership, including empathy and the handling of mistakes, as well as the value of coaching in personal and professional growth.


Takeaways

  • Gary Cohen is a serial entrepreneur and CEO coach.
  • Coaching found Gary while he was working on his book.
  • Asking questions is crucial for effective leadership.
  • Leaders must shift from knowing all the answers to empowering others.
  • Accountability in teams is affected by how decisions are made.
  • Wearing many hats can hinder individual performance.
  • Empathy is essential in leadership, especially when mistakes happen.
  • Employees prefer to be asked rather than told what to do.
  • Active listening builds trust and engagement in teams.
  • Reflection and coaching are vital for personal and business growth.


Chapters

00:00
Introduction to Entrepreneurship and Coaching

01:30
The Journey from Entrepreneur to Coach

02:50
The Power of Questions in Leadership

08:03
Accountability and Leadership Dynamics

11:56
Empathy in Leadership and Decision Making

14:56
Encouraging Questions and Active Listening

19:07
The Importance of Reflection and Focus

21:00
Closing Thoughts and Coaching Opportunities

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6 months ago
22 minutes

The EO Visionary Voices Podcast
Building Success Through Community with Anthony Ramirez | Uncharted Entrepreneurship

In this episode of Uncharted Entrepreneurship, Brent Peterson interviews Anthony Ramirez, founder and CEO of Lincoln Security Services, about the value of community in entrepreneurship, particularly through the Entrepreneurs' Organization (EO). Anthony shares his experiences with EO, emphasizing the importance of networking, mentorship, and learning from shared experiences. He highlights the upcoming EO Rally in Minneapolis, discussing its benefits, including access to influential speakers and the opportunity to connect with like-minded entrepreneurs.


Takeaways

  • Anthony Ramirez is the founder and CEO of Lincoln Security Services.
  • 2024 was a year of operational preparation for growth.
  • Entrepreneurship can be lonely without a supportive community.
  • EO provides a network of peers for shared experiences.
  • Members of EO do not give direct advice but share experiences.
  • Networking at EO events is about building relationships, not selling.
  • Mentorship is crucial for new entrepreneurs.
  • The EO Rally offers valuable networking opportunities.
  • Damon John and Matthew Pollard are keynote speakers at the rally.
  • The power of the EO network helps businesses scale.


Chapters

00:00
Introduction to Anthony Ramirez and EO Rally

03:04
The Value of Community in Entrepreneurship

06:16
Networking and Learning at EO Events

09:23
Mentorship and Shared Experiences

12:20
Keynote Speakers and Event Highlights

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7 months ago
16 minutes

The EO Visionary Voices Podcast
Scaling Your Business: Insights from Joe Zentmyer

In this episode of Uncharted Entrepreneurship, Joe Zentmyer shares his journey as a serial entrepreneur, discussing his latest venture in the aquarium business and the strategies he employs for growth. He emphasizes the importance of systems, recurring revenue, and hiring passionate employees while balancing the risks associated with business expansion. Joe also provides insights into motivating staff and the significance of having a strong online presence in today's retail environment.


Takeaways

  • Joe Zentmyer is a serial entrepreneur with a background in corporate business.
  • He emphasizes the importance of systems in scaling a business.
  • Recurring revenue is crucial for business sustainability.
  • Hiring employees who are passionate about the business is key.
  • Balancing growth and risk is essential for entrepreneurs.
  • Motivating staff to embrace new systems is a challenge.
  • Understanding the dynamics of the retail environment is vital.
  • Joe's experience in climbing gyms informs his approach to business.
  • He believes in the potential of retail despite its challenges.
  • Networking and sharing knowledge are important for business growth.


Chapters

00:00
Introduction to Joe Zentmyer and His Ventures

03:43
The Importance of Systems in Business

07:46
Recurring Revenue and Online Activation

11:30
Scaling and Team Dynamics

15:30
Final Thoughts and Resources

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7 months ago
19 minutes

The EO Visionary Voices Podcast
The Power of EOS Implementers with Michael Grand

In this episode of Uncharted Entrepreneurship, Brent Peterson interviews Michael Grand, a seasoned EOS implementer, who shares insights into the Entrepreneurial Operating System (EOS). They discuss the importance of having an EOS implementer, the structure and benefits of Level 10 meetings, and the significance of accountability within teams. Michael emphasizes the value of quarterly and annual meetings, the role of EOS One software, and his upcoming project aimed at enhancing employee resilience and team health.

takeaways

  • Michael Grand is a recovering engineer turned entrepreneur.
  • EOS is a simple set of tools for business improvement.
  • Implementers provide value beyond the tools available.
  • Accountability is crucial for organizational success.
  • Level 10 meetings are the cornerstone of EOS.
  • LMA (Lead, Manage, Hold Accountable) is essential for effective leadership.
  • Quarterly and annual meetings foster team collaboration.
  • EOS One software centralizes EOS-related tasks.
  • High performers thrive in an accountable environment.
  • Employee resilience is key to organizational health.


Sound Bites

  • "EOS is a simple set of tools."
  • "We live in a world of abundance."
  • "EOS One is EOS centric software."

Chapters

00:00
Introduction to EOS and Michael Grand

01:42
Understanding the Entrepreneurial Operating System (EOS)

02:29
The Role of an EOS Implementer

04:59
The Importance of Accountability in EOS

08:03
The Level 10 Meeting: A Cornerstone of EOS

13:12
Leading, Managing, and Holding People Accountable (LMA)

15:13
The Power of Quarterly and Annual Meetings

18:54
Identifying, Discussing, and Solving Issues (IDS)

24:12
Introduction to EOS One Software

25:31
Closing Thoughts and Future Endeavors

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7 months ago
28 minutes

The EO Visionary Voices Podcast
I'm Brent Peterson from the Minnesota chapter of Entrepreneurs' Organization, and I believe every entrepreneur's journey is a marathon worth sharing. EO Visionary Voices brings you raw, honest conversations with founders who understand that building a business isn't about the sprint—it's about strategic endurance. Each episode, I sit down with EO members, startup founders, and seasoned Entrepreneurs who've learned that success comes from preparation, persistence, and the willingness to adjust mid-race. We dig into the pivots that changed everything, the mistakes that taught the most, and how these leaders use frameworks like EOS to turn complexity into clarity. You'll hear stories about balancing growth with purpose, leveraging peer learning, and building companies that can go the distance. Because entrepreneurship isn't just about crossing the finish line—it's about how you run the race. Whether you're starting mile one or approaching mile twenty-six, these conversations will give you the insights and inspiration to keep moving forward. After all, we're all in this ultramarathon together. Welcome to EO Visionary Voices—where entrepreneurs share the strategies that matter most.