Meet Liz Bao, a seasoned entrepreneur with a 15-year track record. 

At the age of 23, after a brief 1-year stint in real estate, she boldly birthed an e- commerce maternity fashion brand. She realized there is an unmet blue ocean ready to be explored at her fingertip.

Armed with nothing but ambition and a 300,000RMB investment, Liz, alongside her partner Winnie, transformed a two-person operation into a powerhouse with 65 team members, raking in up to 75 million RMB.

This journey wasn't a cakewalk; Liz had zero previous experience nor resources in fashion/supply chain/branding.

So it was a rollercoaster of trials, self-doubt, and hard lessons. 
When the pandemic hit, Liz didn't just sit back; she strategically navigated the storm, reshaping company habits to mitigate financial losses. 
Now at 38, she's diving headfirst into her next venture—an innovative pet brand that she is about to launch early 2024.

Liz's passion lies in crafting exceptional products and steering the ship of business. Her story is a testament to resilience, strategic thinking, and the art of continuous growth.
MAJOR TAKE AWAYS

1.    Navigate New Business Ventures: Uncover the details of launching, scaling, and transforming your business. And starting all over again with more energy and motivation.

2.    The Art of Continuous Learning: Explore the secrets behind building enduring brands, leveraging setbacks as learning opportunities, and honing visionary leadership skills in dynamic market landscapes.

3.    Balance Excitement and Challenges: Gain insights into the entrepreneurial rollercoaster, discover strategies to manage crisis (still remember Covid-19?), harness creativity, and strike a balance between routine and innovation.
Enjoy!