Maceo Jourdan is a serial entrepreneur with two decades of building businesses by creating great products and great marketing. With his background in discretionary and algorithmic trading, he is able to merge the risk management of a portfolio trader with the aggressive risk-taking of an entrepreneur to time business trends with uncanny accuracy. Startup to Scale - Maceo scaled his company Insider Code from a $25,000 ‘friends and family’ loan to a $245 million valuation in under 3 years with an exit value of $420 million. Maceo’s Pioneering vision brought breakthrough new technologies such as developing some of the first cloud-based web applications. Turn Around - After his exit, Maceo was responsible for turnarounds as a confidential CEO/CMO for hire. In CPG, a $120M increase in enterprise value, healthcare $220M, and +. This is where Maceo perfected his proprietary non-linear integrated marketing system. Learn more about your ad choices. Visit megaphone.fm/adchoices