The Entrepreneur's Logbook: Lessons from Growing Businesses
Zachary Bernard
28 episodes
4 weeks ago
The Entrepreneur's Logbook brings you inside the minds of today's most successful business leaders to uncover the strategies, decisions, and frameworks driving extraordinary growth. Each episode features founders and CEOs sharing their proven approaches to scaling teams, expanding market share, and building thriving companies.
Our guests - from bootstrapped success stories to venture-backed innovators - break down the exact systems, processes, and strategies you can use to grow your company. No fluff, just actionable insights you can apply to your business.
Whether you're leading a growing team, aiming to break through revenue plateaus, or planning your next expansion, each episode delivers tested playbooks and practical wisdom from leaders who've turned small businesses into market leaders. Think of it as your masterclass in sustainable business growth.
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The Entrepreneur's Logbook brings you inside the minds of today's most successful business leaders to uncover the strategies, decisions, and frameworks driving extraordinary growth. Each episode features founders and CEOs sharing their proven approaches to scaling teams, expanding market share, and building thriving companies.
Our guests - from bootstrapped success stories to venture-backed innovators - break down the exact systems, processes, and strategies you can use to grow your company. No fluff, just actionable insights you can apply to your business.
Whether you're leading a growing team, aiming to break through revenue plateaus, or planning your next expansion, each episode delivers tested playbooks and practical wisdom from leaders who've turned small businesses into market leaders. Think of it as your masterclass in sustainable business growth.
The GPS Method: How Aya Kikimova's LeapEngine Determines Marketing Readiness in 15 Minutes | #27
The Entrepreneur's Logbook: Lessons from Growing Businesses
36 minutes 20 seconds
1 month ago
The GPS Method: How Aya Kikimova's LeapEngine Determines Marketing Readiness in 15 Minutes | #27
In this episode of The Entrepreneur's Logbook, host Zachary Bernard sits down with Aya Kikimova, founder of LeapEngine, a digital marketing agency that brings Fortune 500-level strategies to startups and small businesses at a fraction of the cost. Aya shares her remarkable journey from immigrating to the US from Kazakhstan at 16, not knowing how to type on a computer, to managing over $50 million annually in ad spend at Microsoft and earning the prestigious Platinum Club Award given to just 0.01% of the company.
Key Topics & Timestamps
AI in Marketing [00:00-04:00]
The GPS Framework [06:00-08:00]
Marketing Myths [16:00-19:00]
ROI Measurement Mistakes [28:00-32:00]
AI Implementation Strategy [22:00-26:00]
Key Takeaways
Ensure business readiness before marketing investment
Test attribution by pausing different channels
Setting expectations - Focus on lifetime value, not short-term returns
Choose AI tools with human guidance and verification
Aya Kikimova – LeapEngine
Website: leapengine.co
LinkedIn: https://www.linkedin.com/in/akikimova
Zachary Bernard – We Feature You PR
LinkedIn: https://www.linkedin.com/in/itszachb/
Website: https://www.wefeatureyou.com/
Personal site: https://zacharybernard.com/
Want press/podcast/TV features? Visit wefeatureyou.com
The Entrepreneur's Logbook: Lessons from Growing Businesses
The Entrepreneur's Logbook brings you inside the minds of today's most successful business leaders to uncover the strategies, decisions, and frameworks driving extraordinary growth. Each episode features founders and CEOs sharing their proven approaches to scaling teams, expanding market share, and building thriving companies.
Our guests - from bootstrapped success stories to venture-backed innovators - break down the exact systems, processes, and strategies you can use to grow your company. No fluff, just actionable insights you can apply to your business.
Whether you're leading a growing team, aiming to break through revenue plateaus, or planning your next expansion, each episode delivers tested playbooks and practical wisdom from leaders who've turned small businesses into market leaders. Think of it as your masterclass in sustainable business growth.
