The Entrepreneur's Logbook: Lessons from Growing Businesses
Zachary Bernard
28 episodes
4 weeks ago
The Entrepreneur's Logbook brings you inside the minds of today's most successful business leaders to uncover the strategies, decisions, and frameworks driving extraordinary growth. Each episode features founders and CEOs sharing their proven approaches to scaling teams, expanding market share, and building thriving companies.
Our guests - from bootstrapped success stories to venture-backed innovators - break down the exact systems, processes, and strategies you can use to grow your company. No fluff, just actionable insights you can apply to your business.
Whether you're leading a growing team, aiming to break through revenue plateaus, or planning your next expansion, each episode delivers tested playbooks and practical wisdom from leaders who've turned small businesses into market leaders. Think of it as your masterclass in sustainable business growth.
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The Entrepreneur's Logbook brings you inside the minds of today's most successful business leaders to uncover the strategies, decisions, and frameworks driving extraordinary growth. Each episode features founders and CEOs sharing their proven approaches to scaling teams, expanding market share, and building thriving companies.
Our guests - from bootstrapped success stories to venture-backed innovators - break down the exact systems, processes, and strategies you can use to grow your company. No fluff, just actionable insights you can apply to your business.
Whether you're leading a growing team, aiming to break through revenue plateaus, or planning your next expansion, each episode delivers tested playbooks and practical wisdom from leaders who've turned small businesses into market leaders. Think of it as your masterclass in sustainable business growth.
Amber Goetz - Building Lead Generation Machines Through Strategic SEO | #28
The Entrepreneur's Logbook: Lessons from Growing Businesses
23 minutes 35 seconds
4 weeks ago
Amber Goetz - Building Lead Generation Machines Through Strategic SEO | #28
In this episode of The Entrepreneur's Logbook Podcast, host Zachary Bernard sits down with Amber Goetz, founder of Active Media, a high-performance web and SEO agency that's been turning websites into lead generation machines since 2005. With over 500 websites under her belt and clients pulling in over $10 million through organic search, Amber has spent two decades learning what actually works in SEO.
Key Takeaways
Start with market research: Validate search demand, competition levels, and real market need before building your business
Fix messaging first: Address root causes (messaging and site health) before driving traffic—visitors leave for competitors if your foundation is broken
Demand transparency: Quality SEO agencies provide visual dashboards, share keyword rankings, and educate clients rather than hiding behind "secret sauce"
AI content is dead: Mass AI-generated blog posts no longer work; Google rewards human-reviewed, human-edited content that provides genuine value
Optimize for AI now: Implement schema markup and voice search optimization immediately—DIY website builders are falling behind
Focus local SEO efforts: Update Google Business Profile constantly (offers, photos, reviews every ~10 days) for local businesses
Red flags in SEO agencies: Avoid anyone promising overnight rankings or not requesting Google Analytics/Search Console access
Trust your instincts: Combine gut feelings with solid data when making business and technical decisions
Amber Goetz - The Active Media
Website: https://www.theactivemedia.com/ and https://goetzgo.com/
LinkedIn: https://www.linkedin.com/in/ambergoetz9/
Instagram: https://www.instagram.com/seowithamber/
Zachary Bernard – We Feature You PR
LinkedIn: https://www.linkedin.com/in/itszachb/
Website: https://www.wefeatureyou.com/
Personal site: https://zacharybernard.com/
Want press/podcast/TV features? Visit wefeatureyou.com
The Entrepreneur's Logbook: Lessons from Growing Businesses
The Entrepreneur's Logbook brings you inside the minds of today's most successful business leaders to uncover the strategies, decisions, and frameworks driving extraordinary growth. Each episode features founders and CEOs sharing their proven approaches to scaling teams, expanding market share, and building thriving companies.
Our guests - from bootstrapped success stories to venture-backed innovators - break down the exact systems, processes, and strategies you can use to grow your company. No fluff, just actionable insights you can apply to your business.
Whether you're leading a growing team, aiming to break through revenue plateaus, or planning your next expansion, each episode delivers tested playbooks and practical wisdom from leaders who've turned small businesses into market leaders. Think of it as your masterclass in sustainable business growth.
