In this episode of The Entrepreneur’s Blueprint, Courtney breaks down one of the most critical and often overlooked relationships in business: the connection between marketing and operations. While marketing drives demand and brings customers in the door, operations fulfills that demand and ensures promises are delivered. When these two functions operate in silos, businesses waste money, lose trust, and miss out on growth opportunities.

Courtney shares real examples of what happens when marketing and operations are out of sync—from overselling inventory to under-communicating lead times—and explains how to bridge the gap. She highlights the ripple effect misalignment can have on customer satisfaction, cash flow, and brand reputation, showing why a cohesive rhythm between the two teams is essential for scaling sustainably.

You’ll walk away with practical strategies to create alignment across both functions, including shared planning rhythms, transparent data sharing, and cross-functional accountability. Courtney also offers simple, actionable steps you can take this week to help your marketing and operations move in sync—so your business can grow stronger, run smoother, and deliver consistently on its promises.