In this episode, I sit down with Sarah Wells—founder of Sarah Wells Bags, a mission-driven brand serving new and breastfeeding moms with beautifully designed, truly functional pump bags, cooler bags, wet/dry bags, and nursing/pumping bras. We talk about how a personal pain point became a product line, how to stay mission-anchored when business is hard, and why relationships (with customers, banks, carriers, and community) are the hidden engine of small-business growth.
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