
In this episode of The Entrepreneur’s Blueprint, I’m joined by Sam Vander Wielen—an attorney-turned-entrepreneur who built the go-to legal education brand for online business owners. From leaving law to launching a health coaching business (that flopped), Sam shares how that “mistake” ultimately led her to a brilliant business idea: downloadable legal templates paired with actionable training for digital entrepreneurs.
Sam opens up about her journey through grief, resilience, and clarity—and how she built a business that now serves over 4,500 customers with just two core products. We talk about SEO strategy, product-market fit, course creation, and the lessons she wishes every entrepreneur knew from day one.
Whether you’re just getting started or scaling an established brand, Sam’s wisdom and transparency will leave you both inspired and equipped.
We cover:
Why her failed health coaching business was her greatest lesson
How she launched and scaled her Ultimate Bundle
The surprising decision that helped her grow quickly
Why separating identity from business is critical
What she would do differently if starting today
Sam's Links
Sam's Instagram: https://instagram.com/samvanderwielen
Sam's website: https://samvanderwielen.com
Shop Legal Contract Templates: https://samvanderwielen.com/shop-templates
Get the Ultimate Bundle®: https://samvanderwielen.com/the-ultimate-bundle
Listen to Sam’s Podcast On Your Terms®: https://www.samvanderwielen.com/podcast
Subscribe to Sam’s YouTube: https://www.youtube.com/c/SamVanderWielen/featured
Order Sam’s book When I Start My Business, I’ll Be Happy:
https://www.samvanderwielen.com/book/
Visit my website: www.monarchcoo.com