In this episode of The Entrepreneurial You, host Heneka Watkis-Porter sits down with Lee Stewart, a globally recognised sustainability strategist, educator, and author of How to Build Sustainability into Your Business Strategy. Lee shares how sustainability has evolved from a buzzword into a core business imperative—one that directly impacts profitability, brand value, and long-term growth. Drawing from two decades of hands-on experience, Lee offers actionable insights on embedding sustainability into company culture and strategy. Demystifying Sustainability and Driving Real Impact Heneka and Lee unpack the misconceptions surrounding sustainability—like the idea that a single policy or small team is enough. Lee challenges this notion by stressing that sustainability must be woven into the fabric of an organisation, not treated as a side initiative. He defines sustainability simply: leaving the world better than you found it. Businesses, he says, must stop harmful practices, reduce waste, and create more resilient, value-driven operations. Empowering Change Through Strategy and Community Heneka highlights ongoing leadership events focused on values-driven entrepreneurship, and encourages listeners to embrace sustainability not just as a goal—but as a way of thinking. As the episode closes, Lee invites business owners to subscribe to his newsletter and enter a giveaway for a signed copy of his book. He reminds us that sustainability isn’t a destination, but a journey that strengthens business, people, and the planet. What You’ll Learn in This Episode: • Why sustainability is a long-term business advantage, not just a trend • How to identify and overcome common sustainability misconceptions • How SMEs can align with the sustainability goals of larger customers • Where to find high-quality, free sustainability education • Why leadership consistency matters in sustainability strategy • How to build momentum through small wins and clear goals • Why curiosity and adaptability are key to future-proofing your business COMMUNITY CONNECTION: Don’t forget about the upcoming LeadHerShip Cruise, where leaders like YOU can network and grow aboard Royal Caribbean's Liberty of the Seas! This four-day event blends empowerment with transformative learning against the stunning backdrop of the Bahamas. For more details, contact heneka@henekawatkisporter.com or WhatsApp 876-849-2571. CONTACT LEE STEWART: LinkedIn: https://www.linkedin.com/in/leestewart/ GIVE AWAY: One signed copy of my book to the first listener to email heneka@henekawatkisporter.com and say you've listened to this episode of The Entrepreneurial You. TRENDING NOW: Companies that adopt sustainable practices see a 20% increase in revenue growth compared to those that don’t. Additionally, 88% of consumers say they are more loyal to brands that support environmental or social causes. Sustainability isn’t just good for the planet—it’s good for business. If you enjoyed this episode of The Entrepreneurial You, subscribe on Spotify and Apple Podcasts, leave a rating, and share it with your friends. Visit henekawatkisporter.com to download a free eBook on how to conduct podcast interviews like a pro! Related Episodes You Might Enjoy: Discover more episodes that offer valuable insights, inspiration, and practical tips to help you on your entrepreneurial journey. Whole-Person Leadership: Excelling in Business and Life With Laura Watson How to Crush Sales in 2025 (Even If You Hate Cold Calls) With Drewbie Wilson AFFIRM WITH ME: I am creating success that aligns with my values and brings me true fulfillment. Learn more about your ad choices. Visit megaphone.fm/adchoices