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A podcast examining the research behind entrepreneurship and where we can find our spark
The Entrepreneurial Mindset: With Professor Bhatia
6 minutes
3 years ago
Can you imagine?
Fantastic recent paper on the importance of reducing the psychological distance of your product--even if your customers won't receive it anytime soon!
Rose, S., Wentzel, D., Hopp, C., & Kaminski, J. (2021). Launching for success: The effects of psychological distance and mental simulation on funding decisions and crowdfunding performance. Journal of Business Venturing, 36(6), 106021
The Entrepreneurial Mindset: With Professor Bhatia
A podcast examining the research behind entrepreneurship and where we can find our spark
