Adding to the challenges accountants and advisors are faced with today is the age old question, do you or don't you charge for your services. If you charge for them, what do you charge, how do you price the service, the client, what is the positioning you should use? We brought on a special co-host to help answer those questions and more, Ed Kless meta-consultant from Sage, global expert on all things related to pricing and value. Get the insight you need to find success in these challenging times and understand how to price your service during the great suppression as Ed calls it. Understand these key concepts:How to price servicesRIP hourly billingSubscription services are the futureDo the right thing for the customerStart subscription services now with a monthly amount for a covid-19 packageFollow the direct primary care modelFlanking products are critical right nowDon’t say discount - promotional/preferred priceAvoid get rich quick schemesGetting ready for recovery? Learn the question to start asking your clients now.Anxiety vs. creativity a little ying vs. yang Subscribe To ""The Entrepreneurial CPA Channel Newsletter"": http://bit.ly/c3nwltr Subscribe To ""The Entrepreneurial CPA Podcast"" on iTunes HERE: http://bit.ly/ecpapodcast Subscribe To ""The Entrepreneurial CPA Channel"" on YouTube HERE: http://bit.ly/CPAshow Follow ""The Entrepreneurial CPA Channel"" on Twitter HERE: https://twitter.com/CPAshow Follow ""The Entrepreneurial CPA Channel"" on Instagram HERE: http://bit.ly/FUTRofaccounting"