Christie Kmecik joined Matt Travis on The Entrepreneur Expansion Show for a belief-busting live coaching session centered around overcoming imposter syndrome and the fear that her heartfelt greeting card business isn’t unique or valuable enough. Christie shared the deep emotional mission behind her company, Written Hugs Designs, which includes cards, a card donation program, and a children’s book—all designed to foster authentic emotional connection, particularly in times of grief and mental health struggle. Matt affirmed the power and soulfulness of her mission, guiding her to reframe her fear of sales as a powerful act of connection and service rather than a transactional task. Throughout the conversation, they explored how her subconscious belief—formed in childhood religious conditioning and perfectionist expectations—was keeping her from showing up fully in her business. Matt used personal stories and emotional analogies, including a miscarriage experience, to show how Christie’s offerings fill a painful gap in the market, helping others express love and care when words are hard to find. By the end of the session, Christie acknowledged that her vulnerability is her superpower, realized she is selling love and emotional safety, not just cards, and committed to taking aligned action. With renewed confidence and clarity, Christie agreed to release the limiting belief that she couldn’t compete and instead embrace the truth that her work is powerful and needed. Matt encouraged her to move past perfectionism and take immediate steps—like making sales calls and visualizing success daily—to embody her new belief. The episode concluded with gratitude, encouragement, and the reminder that connection, vulnerability, and subconscious alignment are the keys to expanding both business and purpose.