Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast Support the Show. Get the AudioBook! AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple Introduction In today's digital landscape, standing out in a sea of content can be daunting. Many entrepreneurs need help to rise above the noise and connect with their audience meaningfully. The key to overcoming this challenge lies in mastering the art of storytelling. In this episode of the Entrepreneur Ethos podcast, host Jarie Bolander sits down with Tom Marks, a seasoned business leader and author of "The Second Best Business Book Ever Written," to uncover the secrets of effective storytelling. Tom Marks brings a wealth of experience from his career in advertising and marketing, sharing the fascinating story of his father's contribution to the success of Orville Redenbacher's Popping Corn. Through his journey, Tom emphasizes the importance of thought leadership built on wisdom, trust, honesty, ethics, and causes. Listeners will discover practical strategies to develop a compelling personal brand and create impactful content. Tom and Jarie delve into timeless lessons from ancient philosophers, illustrating how their teachings on rhetoric and persuasion are crucial in today's content-saturated world. Whether you're a small business owner or a corporate executive, this episode offers valuable insights on how to craft a narrative that truly resonates with your audience. Listen now to transform your brand and connect with your audience like never before. Links Tom Marks on LinkedIn Keep In Touch Book or Blog or Twitter or LinkedIn or Get Story-Driven Learn more about your ad choices. Visit podcastchoices.com/adchoices