Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast Support the Show. Get the AudioBook! AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple Introduction In the rapidly evolving landscape of digital marketing, entrepreneurs often struggle with converting anonymous online traffic into meaningful business opportunities. Amidst the sea of ubiquitous content and relentless advertising, standing out requires not just creativity but strategic innovation. On this insightful episode of "The Entrepreneur Ethos" podcast, host Jarie Bolander is joined by Maxwell Nee, Chief Revenue Officer of ScoreApp, who reveals the potential of quiz-based marketing in transforming anonymous interactions into dynamic leads. Maxwell discusses his transition from a lucrative business coaching service to pioneering the use of quiz funnels that significantly reduce lead acquisition costs while enhancing lead quality. He explains how personalized digital interactions can create a richer customer profile, thus empowering businesses to tailor their offerings more precisely and increase engagement effectively. This episode not only highlights the tools necessary for implementing these strategies but also dives into the analytics behind customer interactions, shedding light on how businesses can leverage data for better decision-making. As Maxwell unpacks the success stories and the operational insights of ScoreApp, he provides listeners with a roadmap for integrating similar technologies into their marketing strategies. Whether you are a startup founder, a digital marketer, or a business strategist, this discussion offers valuable insights into leveraging quiz-based marketing to cut through the noise and connect with your audience more effectively. Tune in to learn how you can transform your digital outreach into a potent tool for business growth and customer engagement. Learn more about your ad choices. Visit podcastchoices.com/adchoices