Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast Support the Show. Get the AudioBook! AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple Introduction In today's digital age, finding trustworthy recommendations is more challenging than ever. With countless fake reviews, paid endorsements, and the overwhelming noise of online opinions, it’s hard to know what advice you can truly rely on. This episode of the Entrepreneur Ethos podcast addresses this very problem. Host Jarie Bolander sits down with Eric Colbert, the co-founder of VouchVault and partner at Spark6, to explore how entrepreneurs can cut through the clutter and build trust in a world where authenticity is often in short supply. Eric’s journey is a fascinating one, starting from his days in the punk rock music scene to becoming a successful entrepreneur. His story is filled with valuable lessons, from navigating the complexities of global manufacturing to the strategic growth of a tech agency. In this conversation, Eric shares how these experiences have culminated in the creation of VouchVault—a platform designed to revolutionize how we discover and share recommendations by leveraging the power of trusted, word-of-mouth advice. If you're an entrepreneur struggling to make your mark or simply looking for ways to connect more authentically with your audience, this episode is for you. Eric offers actionable insights on building a brand that stands out in a saturated market, all while staying true to your values and vision. Don’t miss out on learning how to turn the challenge of finding reliable recommendations into an opportunity for growth and connection. Tune in now! Links Eric Colbert on LinkedIn Keep In Touch Book or Blog or Twitter or LinkedIn or Get Story-Driven Learn more about your ad choices. Visit podcastchoices.com/adchoices