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The Engage For Good Podcast with Alli Murphy
TruStory FM
438 episodes
4 months ago
Your resource for all things corporate social impact, CSR, and brand purpose. Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!
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All content for The Engage For Good Podcast with Alli Murphy is the property of TruStory FM and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Your resource for all things corporate social impact, CSR, and brand purpose. Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!
Show more...
Non-Profit
Business
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From Idea to Impact: JetBlue's Journey In Social Responsibility
The Engage For Good Podcast with Alli Murphy
32 minutes
2 years ago
From Idea to Impact: JetBlue's Journey In Social Responsibility

All businesses start as an idea, a concept. However, only a select few evolve into full-fledged corporations, and even fewer have employees who've been there since day one.


Meet Icema Gibbs, JetBlue's Vice President of Corporate Social Responsibility & Diversity, Equity, and Inclusion. She joined the aviation company before they had a single plane. Now, more than two decades later, she's still with JetBlue, having witnessed significant transformations during her tenure.


In this episode, EFG's Alli Murphy and Icema take you on a journey through JetBlue for Good and the JetBlue Foundation, which recently celebrated its 10th anniversary. Along the way, they explore JetBlue's signature Fly Like A Girl initiative, the company's 13th annual golf classic, and much more.


JetBlue For Good serves as the company's platform for corporate social impact. It zeroes in on the areas that matter most to the airline's customers and crewmembers: youth/education, the environment, and the community. The JetBlue Foundation is the aviation industry's first airline foundation dedicated to supporting aviation-related education and STEM initiatives.


In today's episode, we'll explore:

  • JetBlue's journey from community affairs to cause marketing to CSR
  • How they augment small budgets with employee and consumer engagement
  • Three things that make Icema an influential leader
  • How JetBlue's social impact work often precedes its business ventures in new geographic locations
  • How the Foundation reworked its grant application process after candid feedback from grantees

Links & Notes

  • JetBlue Website
  • JetBlue For Good
  • JetBlue Foundation


Elevate Your Social Impact

  • Check out our annual conference!
  • Sign up for Engage for Good's newsletter
  • Check out past podcast episodes
  • Access free resources
  • Check out our monthly webinars
  • Let Alli know what you think of the show!
  • (00:00) - Welcome to Engage for Good
  • (00:21) - Introducing Icema Gibbs
  • (02:08) - We are More than Work
  • (04:54) - JetBlue for Good
  • (10:39) - 10 Years!
  • (13:18) - Fly Like a Girl
  • (16:31) - Swing for Good
  • (18:08) - Grants
  • (28:11) - Leadership lightning round!
  • (31:14) - Learn More
The Engage For Good Podcast with Alli Murphy
Your resource for all things corporate social impact, CSR, and brand purpose. Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!