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The Engage For Good Podcast with Alli Murphy
TruStory FM
438 episodes
4 months ago
Your resource for all things corporate social impact, CSR, and brand purpose. Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!
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All content for The Engage For Good Podcast with Alli Murphy is the property of TruStory FM and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Your resource for all things corporate social impact, CSR, and brand purpose. Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!
Show more...
Non-Profit
Business
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Empowerment Through Crafting With JOANN & On Our Sleeves
The Engage For Good Podcast with Alli Murphy
35 minutes
2 years ago
Empowerment Through Crafting With JOANN & On Our Sleeves

As mental health awareness month comes to a close, we wanted to bring you an episode that ties together mental health and corporate social impact. This episode is also the first in our series on POS fundraising. 

JOANN, Nationwide Children’s Hospital and On Our Sleeves partnered for “Empowerment through Crafting,” a campaign set to inspire conversations about mental health through creativity. In today’s episode, EFG’s Alli Murphy is joined by JOANN’s Senior Corporate Communication Specialist, Samantha Booth, and Nationwide Children’s Hospital and On Our Sleeves’ Director of Social Impact and Corporate Philanthropy, Amanda Dove, to dive into this campaign. 

The partnership and craft projects they’ve co-created since 2021 are designed to help children express themselves while breaking down stigmas around mental health.

In today’s episode, we’ll explore:

  • A behind-the-scenes look at “Empowerment through Crafting”
  • Advice for listeners looking to develop successful consumer-facing campaigns 
  • How the partners ensure a mutually beneficial program
  • The key factors that contributed to raising half a million in year one and surpassing a million dollars in year two
  • How the gained employee buy-in
  • The 4 success pillars of their POS fundraising strategy
  • The importance of educating and listening to employees

This episode is brought to you by Nationwide Children’s Hospital and On Our Sleeves.

Links & Notes

  • Samantha Booth LinkedIn
  • Amanda Dove LinkedIn
  • JOANN Website
  • JOANN Corporate Giving
  • On Our Sleeve Website
  • On Our Sleeves LinkedIn
  • On Our Sleeves Instagram
  • On Our Sleeves Facebook
  • JOANN Facebook
  • JOANN Instagram
  • JOANN LinkedIn

Elevate Your Social Impact

  • Sign up for Engage for Good's newsletter
  • Check out past podcast episodes
  • Access free resources
  • Check out our monthly webinars
  • Let Alli know what you think of the show!
  • (00:00) - Welcome to Engage for Good
  • (01:52) - Introducing Amanda Dove and Samantha Booth
  • (05:36) - Overview of the Campaign
  • (07:47) - Key Factors for Growth
  • (10:36) - Facing Campaign Challenges
  • (15:02) - Crafting for Metal Illness
  • (18:00) - Ensuring the Partnership is Mutually Beneficial
  • (20:58) - Point of Sale
  • (24:02) - Employee Engagement Strategy
  • (28:28) - Guidance
  • (33:04) - Learn More
The Engage For Good Podcast with Alli Murphy
Your resource for all things corporate social impact, CSR, and brand purpose. Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!