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The Engage For Good Podcast with Alli Murphy
TruStory FM
438 episodes
4 months ago
Your resource for all things corporate social impact, CSR, and brand purpose. Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!
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All content for The Engage For Good Podcast with Alli Murphy is the property of TruStory FM and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Your resource for all things corporate social impact, CSR, and brand purpose. Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!
Show more...
Non-Profit
Business
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Charity Checkout Champions: Unveiling The Powerhouses Of Point-of-Sale Fundraising
The Engage For Good Podcast with Alli Murphy
12 minutes
2 years ago
Charity Checkout Champions: Unveiling The Powerhouses Of Point-of-Sale Fundraising

The 2023 America’s Charity Checkout Champions Report has arrived, unveiling the extraordinary achievements of 77 campaigns that raised $1 million or more through consumer donations at point of sale in 2022. This highly anticipated report showcases their remarkable accomplishments and provides valuable insights into the overall health of the field. Collectively, these campaigns have raised an impressive $6.7 billion over the past three decades, with an astounding $749 million raised in 2022 alone. Join Alli Murphy, host of the Engage for Good podcast, as she shares an overview of the report, highlighting key data, top-performing campaigns, their strategies for success and the best practices gleaned from their accomplishments.

From established giants to emerging newcomers, discover the brands and organizations that have made a big difference through POS fundraising. Gain valuable insights into the best practices employed by these point-of-sale powerhouses and learn how to create effective and engaging campaigns.

In this episode, we'll explore:

  • The highlights and key findings of EFG’s 2023 America’s Charity Checkout Champions Report
  • Who the top five POS powerhouses are and how much they raised in 2022
  • Best practices for success including insights into engaging employees, emphasizing local impact and moving beyond the register
  • What contributed to the 24% increase in funds raised between 2020 and 2022
  • The power of specificity in donation asks and the importance of continuous testing, experimentation and innovation
  • The impact of expressing gratitude and celebrating the collective efforts of consumers, associates and beneficiaries

Whether you're a seasoned POS professional or just starting out, this episode offers valuable insights and inspiration to enhance your organization's fundraising efforts. Tune in to learn from the Charity Checkout Champions and uncover actionable strategies to make a positive impact on your campaigns.

Remember to check out the full 22-page report at www.engageeforgood.com.

The Engage for Good podcast is going on summer vacation; we’ll be back on August 8th with season 15!

Links & Notes

  • 2023 America’s Charity Checkout ChampionsEngage for Good Website
  • POS Fundraising Webinar

Elevate Your Social Impact

  • Sign up for Engage for Good's newsletter
  • Check out past podcast episodes
  • Access free resources
  • Check out our monthly webinars
  • Let Alli know what you think of the show!
  • (00:00) - Welcome to Engage for Good
  • (01:18) - What is the Charity Checkout Champion?
  • (02:04) - The Campaign Environment
  • (05:30) - Key Findings
  • (07:00) - Best Practices
  • (11:48) - Point of Sale Webinar: July 27!
The Engage For Good Podcast with Alli Murphy
Your resource for all things corporate social impact, CSR, and brand purpose. Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!