Direct to Consumer (DTC) Ecommerce is expected to grow by 71% this year alone. Find out why many manufacturers are rising above disruption with D2C eCommerce.
In just 15 minutes, you'll learn:
Duration: 15 minutes
Resources:
Transcript
Hey everyone, welcome to The End-to-End eCommerce playbook hosted by Maginus. I’m Toby Clements, Account Executive at Maginus. Today we're sharing an extract from our DTC eCommerce webinar that we hosted back in May. At the time of the recording we were in the early stages of lockdown it's fair to say it was a strange time for us all. Retail stores temporarily shut down, Amazon suspended shipments to its warehouses and consumers were staying at home. As a result, businesses of all shapes and sizes have lost their main channel to market.
The Centre for Retail Research predicts that by the end of the year a total of over 20,000 retail stores will have pulled down their shutters for the final time. This is why we believe setting up a direct to consumer eCommerce channel should be considered as an insurance policy against an uncertain future for manufacturers, brands and distributors. So keep listening to hear from Aiden Connor today's guest who's a consultant at RICS. He'll be sharing his experience with working with the likes of Tommee Tippee - helping them go direct to consumer.
The podcast itself is split into two parts. In part one, Aiden will outline the case for selling direct to consumer and the distributer disconnect….and in part two we outline three approaches you can take to avoid damaging your retail relationships and 10 things you should consider when preparing to go D2C.
Right, let's get started.
Aidan: Thanks very much everybody for being here. I’m Aiden Connor, i'm currently Head of Digital Experience at the Royal Institute of Chartered Surveyors. Previously I was Global Digital Platform Manager at Mayborn Group, and International Digital and eCommerce Marketing Manager at Rayovac Energizer and i'll pull some kind of real-world examples from both of the latter two today.
So, why go D2C?
The businesses that i've worked with in the past - the reason that they've gone direct to consumer is to take control and put their customer first. So you can remove that disconnect between you the brand manufacturer and the consumer themselves.
To view the full transcript visit: https://www.maginus.com/imagine/articles/d2c-ecommerce-the-case-for-selling-direct-podcast/
