The traditional enterprise go-to-market motion is undergoing a transformational shift.
B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization.
One key function possesses a unique opportunity to shape the future of revenue generation: enablement.
On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact.
The Enablement Edge is the go-to resource for sales enablement and go-to-market pros looking for insights on how to increase GTM productivity, drive operational efficiency, turn strategy into reality, and be an effective change agent in your organization.
Welcome to The Enablement Edge.
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The traditional enterprise go-to-market motion is undergoing a transformational shift.
B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization.
One key function possesses a unique opportunity to shape the future of revenue generation: enablement.
On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact.
The Enablement Edge is the go-to resource for sales enablement and go-to-market pros looking for insights on how to increase GTM productivity, drive operational efficiency, turn strategy into reality, and be an effective change agent in your organization.
Welcome to The Enablement Edge.
Powered by the team at Seismic.
Tomorrow’s Enablement for Today’s Leaders with Irina Soriano and Meganne Brezina
The Enablement Edge
37 minutes 23 seconds
1 year ago
Tomorrow’s Enablement for Today’s Leaders with Irina Soriano and Meganne Brezina
In this week’s episode of The Enablement Edge, hosts Amber Mellano and Steve Watt are joined by Seismic’s own Irina Soriano and Meganne Brezina. The conversation revolves around their must-read book, "Tomorrow’s Enablement for Today’s Leaders," which introduces the transformative Enablement Value Chain (EVC) framework. The EVC approach underscores the criticality of integrating analytics, fostering cross-functional collaboration, and distinguishing between field enablement and field activation to drive tangible business outcomes.
The Enablement Edge
The traditional enterprise go-to-market motion is undergoing a transformational shift.
B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization.
One key function possesses a unique opportunity to shape the future of revenue generation: enablement.
On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact.
The Enablement Edge is the go-to resource for sales enablement and go-to-market pros looking for insights on how to increase GTM productivity, drive operational efficiency, turn strategy into reality, and be an effective change agent in your organization.
Welcome to The Enablement Edge.
Powered by the team at Seismic.
