In this episode, I'm sharing the unexpected lesson I took from the recent TikTok ban scare and why it was the reminder we all needed. If you're relying solely on social media to grow your photography business, this episode is your wake-up call. I'm breaking down what you actually own in your business, what you don't, and how to create a long-term marketing strategy that keeps working no matter what happens online. Key Takeaways: 1. Social Media Is Rented Real Estate * You don't own your Instagram, TikTok, or Facebook accounts. * They can change, glitch, or disappear without warning—and there's no customer service to help you recover it. * The algorithm isn't responsible for your success—you are. 2. Focus on What You Can Control * Your website and your email list are platforms you own. * SEO (Search Engine Optimization) gets you in front of people actively searching for your services. * Email marketing gives you a direct line to your audience with far better visibility than social media. 3. Diversify Your Marketing Strategy * Social media is a tool, not the whole toolbox. * Your marketing should include SEO-optimized content and a consistent email strategy. * Real business growth happens off social media. Final Thoughts: If the TikTok ban showed us anything, it's that putting all your eggs in the social media basket is a dangerous game. It's time to focus your energy on platforms that are within your control—your website and your email list. This is how you build a resilient, long-lasting photography business. Resources & Links: * Download my free guide to get started with email marketing [http://elenasblair.com/3-step-guide-email-list] * Follow me on Instagram [https://www.instagram.com/elenasblair_photography] * Join my Facebook group for photographers [https://www.facebook.com/groups/1823216771316654/]