The Emily Osmond Show brings you practical strategies and candid real stories of entrepreneurs to help you make marketing, mindset and money your superpowers. Hosted by Emily Osmond - an online marketing educator, leader of an incredible global community of female entrepreneurs, and a content creator based in Melbourne, Australia.
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The Emily Osmond Show brings you practical strategies and candid real stories of entrepreneurs to help you make marketing, mindset and money your superpowers. Hosted by Emily Osmond - an online marketing educator, leader of an incredible global community of female entrepreneurs, and a content creator based in Melbourne, Australia.
5 reasons why starting with a smaller, specific course is smart
The Emily Osmond Show
15 minutes 36 seconds
1 year ago
5 reasons why starting with a smaller, specific course is smart
If you're like most entrepreneurs then there are loads of things that you could teach and that you could help people with, which means that when it comes to creating our first online course, you could create an all encompassing course or even a membership that covers all the bases and all aspects of our area of expertise.However, in today’s episode, I want to share with you why starting your online course journey with a smaller, lower priced, and more specific course can be a really smart way to go, with five key elements to consider.Timestamps:00:00: Starting with a Smaller, More Specific Course04:36: Selling on Evergreen09:19: More Satisfied Customers and Increased Word-of-Mouth13:28: Strategic Approach to Course CreationTakeaways:* Creating a smaller, more specific course allows for quicker creation and learning about course creation, marketing, selling, and delivery.* Smaller, more specific courses have a shorter decision-making process for the audience, making it easier for them to buy.* These courses are easier to sell on Evergreen, allowing for consistent sales without relying on big launch events.* Shorter courses enable quicker feedback gathering and improvement, leading to more satisfied customers and increased word-of-mouth.* Starting with a smaller course doesn't limit future expansion and the opportunity to offer upsells, cross-sells, and additional courses.
The Emily Osmond Show
The Emily Osmond Show brings you practical strategies and candid real stories of entrepreneurs to help you make marketing, mindset and money your superpowers. Hosted by Emily Osmond - an online marketing educator, leader of an incredible global community of female entrepreneurs, and a content creator based in Melbourne, Australia.