
In this episode, Laura sits down with Roxie Jones, a strength and nutrition coach based in New York who shares her winding journey from fashion to fitness. Roxie opens up about her SoulCycle obsession that led to teaching multiple classes a day before burning out, her honest experience with bodybuilding competitions in her twenties, and how she evolved from aesthetics-focused training to performance-based coaching that helps clients find joy in movement. She discusses the psychology behind nutrition coaching, the signs of overtraining from skin issues to sleep problems, and why focusing on deadlift PRs can be more fulfilling than chasing a certain look. Roxie also gets real about the business side of coaching, how the pandemic forced fitness professionals to adapt or disappear, her strategy of diversifying between in-person and virtual coaching, and why anyone considering a career in fitness should expect to work multiple jobs while building their reputation.