In this episode, Morenike, a creative director, discusses the concept of brand alchemy, emphasizing the importance of branding beyond just visual identity. She shares her journey into the creative space, misconceptions about branding, and the critical elements that contribute to a strong brand identity.

The conversation also touches on the role of storytelling in branding, common mistakes in visual identity, and the impact of AI on the creative industry. Morenike provides valuable insights for designers and entrepreneurs on how to effectively build and maintain a brand.

Takeaways

1. Branding is how people experience and remember your business.

2. Many people confuse brand identity with visual identity.

3. A logo is just a recognizable symbol of your brand.

4. Branding involves creating a memorable experience for customers.

5. Common mistakes include being too literal in logo design.

6. Small businesses can start branding with a clear understanding of their purpose.

7. Key elements of brand identity include visual identity and brand strategy.

8. Storytelling is essential in branding to connect with customers.

9. AI can aid the creative process but cannot replace human creativity.

10. Challenges in branding can lead to growth and improved processes.