
🎙 On today’s episode, we’re joined by sport and exercise psychologist Ella Whitcomb-Khan to tackle one of the biggest mistakes fitness coaches, personal trainers, and online coaches make - neglecting their client community.
❌ You don’t just have a lead generation problem - you have a retention problem.
✅ The truth? Clients buy for the result, but they stay for the community - and that’s where your real money is made.
Inside this episode, we break down exactly how to fix it and build a community that:
✅ Increases client retention and lifetime value
✅ Drives referrals and word-of-mouth growth
✅ Gets clients better results through connection and accountability
✅ Boosts your revenue without constantly chasing new leads
✅ Creates a culture that practically runs itself over time
🎯 We also dive into:
Whether you coach fat loss, work with busy professionals, or niche down into groups like salespeople or shift workers - this episode is your playbook for building a thriving community that keeps clients paying, engaged, and referring.