In this episode, I explore two topics for PT’s: The ethics of Black Friday promotions and my problem with it. And my groundbreaking insights from a cadaver workshop. 

Learn why most trainers' approach to Black Friday deals may be damaging their business, and discover how real human anatomy challenges everything your textbooks taught you about exercise science. 

From the myth of muscle isolation to the surprising truth about the lats, this episode will transform how you think about program design and client relationships. Essential listening for any trainer serious about elevating their coaching practice.