In this episode, I’m joined by Anthony Barnes. We dive deep into what makes a successful fitness coach in today's evolving industry. 

While initially setting out to discuss predictions for 2025, the conversation evolves into a masterclass on the often-overlooked aspects of coaching: the power of meaningful client conversations, building trust, and understanding identity change. 

We explore how emerging trends like Ozempic and AI might reshape the fitness industry, but emphasise that the true value of coaching lies in the ability to connect with clients on a deeper level. 

Whether you're a seasoned professional or new to the industry, this episode offers practical wisdom on becoming a more effective coach through better communication and understanding of human behaviour.