In this candid and insightful conversation, I sit down with Mark Strathern to dive deep into what makes truly effective fitness coaching.

Drawing from our combined decades of experience, we explore the evolution of our coaching philosophies and why the industry needs to move beyond surface-level solutions.

Together, we challenge industry norms, discussing why technical knowledge alone falls short and how coaches often mishandle client trust. Through shared stories and experiences, we tackle crucial topics like the value of saying "I don't know," the problem with coach superiority complexes, and why sustainable results come from understanding human psychology rather than just exercise science.

Our conversation offers a masterclass in building genuine client relationships and the importance of continuous learning, whether you're a veteran trainer or just starting your coaching journey.