In this powerful episode, Amb. Elisha welcomes Boyd Hoffmann, sales coach, entrepreneur, and creator of The CLOSED Formula, to unpack how empathy and authority can transform your entire sales game. 💪✨   From humble beginnings in Arizona to building a 20-year career in sales training and business growth, Boyd shares how he ditched rigid scripts and discovered a new way to sell — one that’s human, authentic, and conversion-driven.   💬 In this episode you’ll learn: ⚡ How empathy builds instant trust & authority in sales 🎯 Why stories > scripts when it comes to closing deals 🧠 The psychology behind tone, connection & conversion 💡 The #1 mistake entrepreneurs make before running ads 🤝 How to sell with integrity — and keep refund rates near zero   Whether you’re a coach, consultant, or business owner, Boyd’s CLOSED Formula will help you connect, convert, and create long-lasting client relationships. 🚀   👉 Connect with Boyd Hoffmann: https://boydhoffmann.com/ ... Want to be a guest on The Elisha Show (formerly WITneSSes) ? Send Elisha Arowojobe a message on #PodMatch, here: https://www.podmatch.com/member/ambelisha     Elevate your business with Anastasia’s expert consulting. Use code Elisha3 for an exclusive offer and transform your business today! https://resurrectionmentor.wixsite.com/so/42PDEPEB8?languageTag=en   Feel like something’s missing? Start Living the Magical Life today. Buy Now: https://a.co/d/4sHrFx2