SE3 EP1: Sexism in marketing: it's all about Brandsplaining

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The Elevat(Her) Podcast

Salina Nicoleau & Maike Haensel

28 episodes

4 months ago

We believe one's potential is not defined by its gender.

By highlighting positive female role models, we aim to empower women to achieve their full potential and shine their own light.

Hosted on Acast. See acast.com/privacy for more information.

Self-Improvement

Education

RSS

All content for The Elevat(Her) Podcast is the property of Salina Nicoleau & Maike Haensel and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

We believe one's potential is not defined by its gender.

By highlighting positive female role models, we aim to empower women to achieve their full potential and shine their own light.

Hosted on Acast. See acast.com/privacy for more information.

Self-Improvement

Education

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SE3 EP1: Sexism in marketing: it's all about Brandsplaining - Jane Cunningham and Philippa Roberts

The Elevat(Her) Podcast

34 minutes 13 seconds

3 years ago

SE3 EP1: Sexism in marketing: it's all about Brandsplaining - Jane Cunningham and Philippa Roberts

For the 1st episode of our 3rd season, we are joined by Jane Cunningham and Philippa Roberts, authors of “Brandsplaining: Why Marketing Is (Still) Sexist and How to Fix It” and co-founders of Pretty Little Head, the UK’s leading research consultancy specialising in female audiences.

After working in the marketing industry for many years, Jane and Philippa realised how sexism has been and is still deeply engrained in marketing, with ads mainly designed through the male lens, telling women how they should and should not be.

In this podcast, we discuss what led Jane and Philippa to write their new book, how marketing has been shaping society’s expectations of women, why marketing is still sexist, and what to do about it.

Topics covered include:

· What is brandsplaining?

· Sexism in past and current marketing strategies

· The power of female-led brands

· What can be done to reduce sexism in marketing

Find out more about Jane and Philippa’s work:

Website: https://www.plhresearch.com

Instagram: https://www.instagram.com/plhresearch/

Philippa’s LinkedIn: https://www.linkedin.com/in/philippa-roberts-39abb625/

Jane’s LinkedIn: https://www.linkedin.com/in/jane-cunningham-35615315/?originalSubdomain=uk

The book: “Brandsplaining: Why Marketing Is (Still) Sexist and How to Fix It”: https://www.penguin.co.uk/books/319/319149/brandsplaining/9780241456002.html

FOLLOW US: 

Instagram: https://www.instagram.com/elevat.her/

Twitter: https://twitter.com/ELEVAT_HER

Check out our website and subscribe to our newsletter

https://ele-vat-her.com/

Music by Chong @Chong244: https://www.instagram.com/chong244/

Hosted on Acast. See acast.com/privacy for more information.