Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• You can sell high-ticket coaching without sales calls.
• A sales doc serves as a confirmation rather than a conversion tool.
• Understanding your audience is crucial for effective marketing.
• The position of the sales fulcrum determines your selling success.
• Creating content is more valuable than spending time on sales calls.
• Emotional resonance is key to connecting with clients.
• You need to sell your unique mechanism in a saturated market.
• The authority flywheel helps convert leads into clients efficiently.
• Building trust is more important than lead volume.
• Assess your readiness before moving to sales without calls.

Sound bites:

"You don't need enrollment calls to sell coaching."

"When someone's ready, they don't need to be convinced."

"The goal is to capture, nurture, and compound trust."

Time stamps:

00:00 Introduction to Soulful Sales

03:31 The Sales Fulcrum Explained

06:24 Understanding the Three Sales

09:20 Building Connection and Trust

13:16 Key Assets for Driving Sales

16:07 The Authority Flywheel in Action

19:03 Determining Readiness for Sales Docs