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In this episode, Robert Kaelin and Mike Newman discuss the importance of brand and how it is an extension of who we are as business owners and leaders. They emphasize the significance of purpose in business and how it drives organizations to stay focused and resilient.

The conversation then delves into the eight-point checklist for defining purpose, using Robert's business, Elements, as an example. They explore the concept of loving people well and how it is showcased in every aspect of the business. The episode concludes with a discussion on the organization's niche and the importance of simplicity in defining it.Takeaways

• Brand is an extension of who we are as business owners and leaders.
• Purpose drives organizations to stay focused and resilient.
• The eight-point checklist helps define and articulate purpose.
• Loving people well should be showcased in every aspect of the business.
• Simplicity is key in defining the organization's niche.

Chapters

00:00 Introduction

00:24 The Importance of Brand

04:02Defining Purpose

05:37 The Eight-Point Checklist

06:09 Purpose of Element

07:15 Resilience and Purpose

08:03 Simplicity in Language

08:20 Defining Love People Well

09:14 The Aha Effect

10:09 Generous People

12:44 Involving Everyone

14:26 It's Not About Money

15:09 Bigger Than a Goal

16:00 Recap of the Eight-Point Checklist

18:39 Simplifying Your Niche

19:21 Conclusion

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